Jim Chastain to present at 2015 MIRA & QRCA Qualitative Research Conference

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Jim Chastain, Founding Partner at RealityCheck Consulting, will present "The Advantages of Being Human in a Consumer World" at the 2015 MIRA & QRCA Qualitative Research Conference, March 26th & 27th, in Toronto, Canada

Qualitative research expert

Jim Chastain, Founding Partner at RealityCheck Consultants

"After seeing Jim's talk at a qualitative research event in Brooklyn, we jhad to bring him to Toronto. Not only was he one of the best speakers at the event, his message is both insightful and important.

Jim Chastain, founding partner of qualitative research firm RealityCheck, will present "The Advantages of Being Human in a Consumer World" at the MIRA and QRCA 2015 Qualitative Research Conference, March 26th & 27th, in Toronto, Canada.

Chastain will be talking about how brands achieve an enduring strategic advantage on a human level.

"After seeing Jim's talk at a qualitative research event in Brooklyn, we had to bring him to Toronto," Catherine Dine, President at Dine Discoveries. "Not only was he one of the best speakers at the event, his message is both insightful and important for everyone in the industry."

Some of the ideas that Chastain will be discussing at the marketing research conference are; how to create positive narrative environments, engagement through RealityCheck’s proprietary Attunement process, listening with the 3rd Ear, and how to better utilize online environments for contemporary conversations.

Key takeaways from the presentation include new methods to get the most actionable insights in today’s marketing environment, new technique ideas for generating insights, and the benefits for CPG brands in connecting to their consumers on a human level.

“I’ve always been fascinated by human nature and how it always, always drives marketing—whether we realize it or not,” says Chastain. “One thing I've learned is that before we can make big, human connections with people, as brands we have to talk with the human part of them when doing qualitative research.”

To learn more about RealityCheck, visit http://www.RealityCheckInc.com. You can also read Jim Chastain's latest article on "Qualitative Consumer Research and Human Nature".

About Jim Chastain and RealityCheck Consulting.

Jim Chastain has over 30 years of experience working for a wide range of Fortune 500 consumer packaged goods clients, with an emphasis on consumer insights, marketing, and brand strategy. Chastain has worked in advertising agencies around the world and started RealityCheck in 1996.

The qualitative consumer research firm is a global partnership of experienced creative facilitators, human-to-brand translators, strategic conceptual analysts, and master storytellers.

From moderation and recruitment, to field management and analysis, RealityCheck uses cutting-edge techniques and technology to humanize market research.

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