Comfort One Shoes Opens 2 New Locations in Virginia; Is There Hope for Those Who Suffer from Foot Pain?

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The Institute for Preventive Foot Health finds 78% of adults over 21 report having struggled with a foot issue, but only 18% had their feet measured and analyzed the last time they purchased shoes(1).

"Men and women deserve beautiful footwear that also feels great"-Maurice Breton President, Comfort One Shoes

As Comfort One Shoes opens 2 new locations this month in Ashburn and Leesburg, they challenge foot pain sufferers to try their unique approach to footwear fitting techniques and selection. Maurice Breton, President of Comfort One Shoes, says, “When I opened the doors to our 800 square feet store in Old Town Alexandria in 1993, I wanted to help as many people as possible. Women and men deserve beautiful footwear that also feels great.” Even leisure activities such as shopping produced sore feet in nearly half of adults (46%). Of these, over half (55%) said it occasionally impacted their enjoyment of their leisure activities(1). To help incentivize foot pain sufferers to give their feet the time and resources they deserve, Comfort One Shoes is offering special grand opening gifts, prizes, and promotions. Detail are available at

Roughly half (52%) of adults report experiencing sore feet after working all day and another 44% admit it does have a negative impact on their productivity(1).

Those with self-described excellent or very good foot health are also the ones who exercise frequently to stay in shape. Individuals who report fair or poor foot health are less likely to be active weekly in sports and fitness.

Overall foot fatigue or sore and achy feet at 26% is on the rise, up 5 percentage points versus 2009. Women are significantly more likely to experience this ailment than men(1).

Dr. Alison Garten, a Washington D.C.-area podiatrist, estimates that shoes are to blame for the problems of as many as 40% of her male patients and 60% of female(2). Foot shape and size can change in small but meaningful ways throughout adulthood, yet time-starved shoppers increasingly order shoes online and forgo proper sizing by a trained salesperson. Comfort One Shoes offers a different experience beginning with a complete foot analysis. This includes size measurement, evaluation of foot and arch type, and assessment of pressure exerted on the different parts of the foot. Next, a selection of footwear is brought out to match the specific needs of the consumer with the fashion and function required. The industry has taken notice of this new approach and has bestowed multiple awards to Comfort One Shoes, including the National Shoe Retailers Association Retailer of the Year award.

(1) NPD Group Jun 2012
(2) Wall Street Journal July 15, 2014

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Garrett breton
Comfort One Shoes
since: 09/2010
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