DNA Spectrum Educates the Bay Area Fitness Community about myDNA Fitness at SCW California MANIA

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DNA Spectrum continues rolling out its groundbreaking myDNA Fitness product by attending the 2015 California MANIA convention taking place from March 27th-29th in San Francisco, CA. This event, which is free and open to the public, provides continued education to the fitness trainer community, and company representatives will be on hand to educate physical trainers and other attendees about myDNA Fitness.

Want to learn more about genetic testing and fitness?

Aimed squarely at keeping physical trainers abreast of what’s going on the fitness community, MANIA is a necessity for virtually any personal trainer working today.

DNA Spectrum, a leading consumer genomics company, launched its revolutionary myDNA Fitness product earlier this year. This consumer offering is designed to disrupt the entire physical fitness industry as it currently stands. It does so through analysis of customers’ DNA samples by looking for specific genetic markers that affect physical fitness. Once this analysis is completed, myDNA Fitness combines the complex, interacting markers and their specific effects with the client's body profile and the latest physiological science to create easily understandable results via its custom gFit algorithm.

Through gFit, customers learn exactly how their bodies are best optimized to handle physical fitness. Specific exercises, duration, frequency, intensity and strength settings are calculated based on the client's DNA in order to capitalize on those genetic traits. The myDNA Fitness online platform provides customers a personalized list of activities that correspond with their specific scores, Fitness Calculator, and Activity Tracker, allowing them to easily set specific goals and keep track of progress. myDNA Fitness users ultimately have the ability to craft uniquely custom, exercise regimens that optimize time and effort while delivering the best results.

After already debuting myDNA Fitness to keen industry players at the 2015 Los Angeles Fit Expo, DNA Spectrum is continuing its rollout to the fitness community by attending California MANIA, an extension of physical fitness educational provider SCW. MANIA itself is a three-day long fitness professional conference, in which personal trainers and other associated professionals meet to engage in literally hundreds of specific sessions based on the latest techniques and certification opportunities.

Aimed squarely at keeping physical trainers abreast of what’s going on the fitness community, MANIA is a necessity for virtually any personal trainer working today. In addition to purely educational sessions, various high-profile presenters and fitness celebrities are on-hand for public appearances. Catering to the fitness professional community regardless of experience, MANIA provides DNA Spectrum a concentrated forum to communicate with a vital segment of the physical fitness market.

Since myDNA Fitness works perfectly in the context of the personal trainer-client relationship, company representatives Dave Costello, Michael Guerra and CEO Paul Yates will be on hand to explain and demonstrate the product’s capabilities to all interested trainers and discuss how it can aid their current clientele. The team will be able to provide live demos of the myDNA Fitness online portal, and how trainers can utilize this new technology to give them a new edge in maximizing their services.

Given that all personal trainers must help deliver results to their paying clients, the ability to help them customize workouts that are guaranteed to succeed based on genetic optimization is a new, powerful tool to keep current clients as well as solicit new, potential clients. On-site appointments are available by emailing office@dnaspectrum.com.

About DNA Spectrum
DNA Spectrum is a DNA testing company headquartered in Santa Barbara, California, specializing in consumer genetics and unlocking the story hidden in one’s DNA. The cutting-edge DNA tests and analysis are priced from $24 to $299 using DNA samples, via cheek swabs, that clients mail in from the comfort of their home, so no doctor visits are required. The product offerings include myDNA ancestry, which provides individuals with a complete ethnicity report and genetic connections overview, myDNA safe, a cutting-edge and secure storage system for DNA that can preserve an individual’s entire genome, and now myDNA Fitness, an optimal fitness program designed around each user’s unique genetic markers. This year, DNA Spectrum will also launch nutrition, diet, and skincare DNA tests to continue the growth of the largest online DNA marketplace.

Media Contact:
Paul Yates
1.800.471.6164
office(at)dnaspectrum(dot)com
629 State Street
Santa Barbara, CA 93101

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Paul Yates
@DNASpectrum
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