MuseAmi's Hook’d for Facebook Messenger Selected as a Charter App for Expanded IM Platform at F8 2015

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Only App Enabling Creation of Musical ‘Selfies’ with Original Artist Content Tapped to Start New Conversations on Popular Instant Messaging Service

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“Everyone sings, everyone sends messages. Now you can do both at the same time, simply and easily, with songs that you choose to help reflect your mood and say what you want to say,” said Bob Taub, MuseAmi President and CEO.

MuseAmi’s Hook’d for Facebook Messenger is now available.

At F8, Facebook’s developer conference held here yesterday, Facebook announced Messenger Platform, a new way for app developers to integrate with Messenger, bringing the ability to add even more forms of expression and rich media to conversations.

Hook’d for Facebook Messenger is the only app designed to initiate conversations among the more than 600 million Messenger users through music by enabling them to record and share “selfie” videos as they sing the chorus (or “hook”) of popular songs. All songs, which feature the original recording artists’ master tracks, can be quickly accessed via an elegant and intuitive user interface for mobile devices. Professional-grade audio tools are provided to make each music video sound polished, and finished creations can be quickly and easily shared with any number of friends.

The Facebook Messenger app debuted in 2011 and has become THE place for people to express themselves with their friends and close contacts. Designed to give people a faster and more expressive way to communicate via mobile devices, Messenger is as quick as SMS, but offers many more options—including the sending of stickers, videos and selfies, as well as group chat and free calls.

MuseAmi’s Hook’d for Facebook Messenger app offers an enhanced music messaging experience, and an entirely new way to interact with friends and family.

“Everyone sings, everyone sends messages. Now you can do both at the same time, simply and easily, with songs that you choose to help reflect your mood and say what you want to say,” said Bob Taub, MuseAmi President and CEO. “And you’ve got the real artists right there with you! It’s incredible fun, and pops your message in ways that only music can!”

MuseAmi secured partnerships with recording labels and publishers during the development of Hook’d for Facebook Messenger to ensure its catalog of tracks will grow rapidly. At launch, 70 songs are available, each categorized by “moods” to help users find the one that best represents how they feel right now.

The Hook'd for Facebook Messenger app is now available for free from the App Store on iPhone and iPod touch or via iTunes.

To download Hook’d for Facebook Messenger, visit http://www.appstore.com/hookdformessenger.

For more information and the latest news from Hook’d, visit http://www.getmehookd.com.

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About MuseAmi
MuseAmi is a growing, privately held music technology company based in Princeton, N.J. The company was founded in 2007 by renowned concert pianist Robert Taub to enhance the ways individuals create, collaborate, learn and share music. With a team of industry leaders in the fields of music, machine learning and audio signal processing, MuseAmi creates highly efficient software to detect, analyze, and categorize visual and audio inputs in real world contexts. The company has developed significant intellectual property and has been awarded several patents that the company commercializes with its world-leading strategic partners. MuseAmi's commercially available apps include ImproVox, a "vocal instrument" app, and the recently released Hook'd app.

Contacts:

Doug Wright
Giles Communications
914-798-7126
dwright@giles.com

Sue Sender
Giles Communications
914-798-4118
ssender@giles.com

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Sue Sender
Giles Communications
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