New Book by Maya Sullivan Empowers Individuals to Become Their Own Boss

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The prospect of being one’s own boss appeals to millions of people, yet it can be challenging to know what type of enterprise to create or when to make the leap. Dare To Be Your Own Boss: Follow Your Passion, Create a Niche helps a person design a business that is both viable and fulfilling.

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The essence of Dare To Be Your Own Boss, Follow Your Passion, Create a Niche is about discovering one’s vocational passion, exploring opportunities and creating a business that is a good fit for the entrepreneur.

Entrepreneurs include employees experiencing burnout, baby boomers who are too vibrant to retire and graduates who dread the thought of working in an office cubicle for 50 years.

Launching a successful venture is a five-step process.

The first step involves tapping into what sparks one’s enthusiasm. The book offers readers 14 ways to clarify what is important to them in a fulfilling livelihood. Clues to an ideal vocation are embedded in values, strengths, childhood dreams and other areas. Pursuing one’s vocational passion increases the potential for success and can emotionally support a person through all kinds of hurdles.

The second step encompasses looking at areas where there is a demand for products and services and then creating a niche. This includes selecting the types of groups to serve such as seniors, children or businesses. In others words the type of people one feels impassioned to serve. The book explores a variety of ideas and offers 300 resources and over 600 opportunities that can help in discovering thousands of potential niches.

The third step involves matchmaking—taking ideas from steps one and two then combining them to identify concepts that resonate. The greater the excitement for what a person is doing, the more likely she is to prosper.

Step four encompasses navigating the market research process. The book offers 16 sources of information and a list of 21 questions. Learning about the potential viability of a concept—the reality behind the dream—can save time and money. It involves looking at trends and kinds of businesses that could do well—even in weak economies—for well-managed enterprises.

The fifth step is about moving forward and taking 50 action steps to make it happen.

Exercises throughout the book help readers gain insight into their interests and level of enthusiasm. A complimentary spreadsheet, which is downloadable at, makes it easy to record what is appealing. By the end of the book, a person will have built a spreadsheet that offers a big picture of his entrepreneurial traits, interests and potential ventures.

Being one’s own boss can be empowering, stimulating and overwhelming at the same time. Yet people have an opportunity to use their values, strengths and passion to make a difference in their unique way and to be of service to others. Readers are encouraged to follow their hearts and pursue their dreams.

About the Author: Maya Sullivan presents seminars and talks on Dare To Be Your Own Boss: Follow Your Passion, Create a Niche. She has an MBA and her career has included being an accounting and operations manager, financial analyst, stockbroker and entrepreneur.

The book is available at Amazon, Barnes & Noble and KOBO Books.

Press release contact:
Maya Sullivan
(425) 268-7939

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Maya Sullivan
since: 03/2015
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