With 20% of our mobile users coming seven times a day to get new fashion content, we see the video opportunity as another massive new step in converging content and commerce.
(PRWEB UK) 26 March 2015
This year has seen Shopcade elevate itself from a social shopping app to a fashion media powerhouse thanks to a sleek new design, exclusive video content and collaborations with high profile influencers and brands, re-defining the rules for ‘content commerce’ in 2015.
Finalist at the Drapers Digital Awards, Shopcade’s move into this new content rich platform will allow its 1.2 million users to access video content, stay informed of the hottest trends, engage with each other on the latest viral news and shop direct through its new quick click shopping experience.
As the perfect platform for co-branded content between retailers, bloggers and influencers, Shopcade continues to enrich its media and the new format has been revolutionised with new features and functionalities.
Paving the way for a new online video experience, Shopcade is ahead of the curve with its current mix of editorial and branded content, alongside unique home grown collaborations with brands such as Illamasqua, KARIZMA and Murdock London.
Nathalie Gaveau CEO of Shopcade says: “With 20% of our mobile users coming seven times a day to get new fashion content, we see the video opportunity as another massive new step in converging content and commerce.
Our current technology allows us to publish, match and sell multiple brands on our mobile and web platforms. We will keep expanding our options for publishers and brands to spin and expose their exciting content to our growing user base.”
Clients such as Topshop and adidas, to name a few, are already enjoying the benefits of these new features, thanks to enhanced visibility on Shopcade’s web and mobile platforms. With more new features planned for release in the coming months, this offers a multitude of possibilities for new brands eager to expand their reach using Shopcade’s user platform in the UK, US & India.
In line with its content commerce strategy also comes the extension of its catalogue of brands to shop direct. This quarter has seen Aspinal of London, the luxury brand coveted by Pippa Middleton and Millie Mackintosh integrated onto Shopcade, offering its users access to a range of aspirational products.
With 11% of users clicking through to purchase, Shopcade is fast closing the gap between content and commerce, offering style, scandal and shopping on the go… it’s a fashion mobile revolution and Shopcade is leading the way.
Thought you knew what Shopcade was about?
Shopcade is your destination for the latest fashion news, hottest trends and best deals on products you love. We’re your cheat sheet to style, but shhh, it’s fashion’s best-kept secret. Free to download for iOS and Android, the app is available in the UK, US & India.