AAFP to be Featured on Innovations, Airing Monday, April 20, 2015

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DMG Productions explores the latest advancements in animal health.

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DMG Productions announces the upcoming airing of Innovations with Ed Begley, Jr., scheduled to broadcast on Monday, March 20, 2015 at 7:30 a.m. ET and 7:30 a.m. PST, via Discovery Channel.

This episode will feature the American Association of Feline Practitioners (AAFP), known for their dedication to improving the health and welfare of cats by supporting high standards of practice, continuing education for veterinary professionals, and scientific investigation. Audiences will be educated on the AAFP’s commitment to advancing the field of feline care through supporting veterinary professionals in elevating the standard of care for cats.

Viewers will learn about the AAFP’s Cat Friendly Practice Program (CFP) designation, which contains the tools necessary for veterinary professionals to integrate a feline perspective and embrace the standards needed to elevate care for cats.

“AAFP members consist of veterinary team members and top experts in the field of feline medicine. Our participation in the Innovations series will allow us to showcase how our members and the association are positively impacting and improving the quality of care for cats,” said Susan Little, DVM, DABVP (Feline), 2015 AAFP President.

In addition, Innovations will examine how the association focuses on educating cat owners to increase their understanding of feline behavior, the value of veterinary care, and the need to actively participate in their cats’ individual healthcare plan.

“We are thrilled to be able to bring this information to our viewers," said Michele Nehls, Producer for the series. “Cat lovers around the world will be amazed by the AAFP’s Cat Friendly practices.”

About The American Association of Feline Practitioners:
The American Association of Feline Practitioners (AAFP) improves the health and welfare of cats by supporting high standards of practice, continuing education and scientific investigation. The AAFP has a long-standing reputation and track record in the veterinary community for facilitating high standards of practice and publishing guidelines for practice excellence which are available to veterinarians on the AAFP website. Over the years, the AAFP has encouraged veterinarians to continuously re-evaluate preconceived notions of practice strategies in an effort to advance the quality of feline medicine practiced. The Cat Friendly Practice program is the newest effort created to improve the treatment, handling, and overall healthcare provided to cats. Its purpose is to equip veterinary practices with the tools, resources, and information to elevate the standard of care provided to cats. For more information or to find a Cat Friendly Practice by you, visit: http://www.catvets.com.

About Innovations and DMG Productions:
Innovations, hosted by award winning actor Ed Begley, Jr., is an information-based series geared toward educating the public on the latest breakthroughs in all areas of society. Featuring practical solutions and important issues facing consumers and professionals alike, Innovations focuses on cutting-edge advancements in everything from health and wellness to global business, renewable energy, and more.

DMG Productions (responsible for creating the Innovations show) includes personnel specialized in various fields from agriculture to medicine, independent films to regional news and more. Field producers work closely with experts in the field to develop stories. This powerful force enables DMG to consistently produce commercial-free, educational programming that both viewers and networks depend on.

For more information visit: http://www.InnovationsTelevision.com, or contact Michele Nehls via phone at (866) 496-4065 x 822 or via email at: Ryann(at)InnovationsTelevision(dot)com.

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Michele Nehls
DMG Productions
+1 866-496-4065 Ext: 802
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