Newly Appointed Concept Director to the Dezer Automotive Collection, Elo Spearheads the Unveiling of the New Supercar Exhibit and Event Room

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The Miami Auto Museum at The Dezer Collection has again exceeded expectations with the launch of its unique Supercar Exhibit and Event Room on Saturday, March 14th. The room was “officially” unveiled during a VIP star-studded evening including Formula E Mahindra drivers Mr. Karun Chandhok and Mr. Bruno Senna, nephew of the late Ayrton Senna.

Miami Auto Museum Supercar Room Grand Opening

Miami Auto Museum Supercar Room Grand Opening

The unveiling of the Super Car Room elevates not only the visibility of the already known car collection, but also sets it as the preeminent destination for Events in South Florida

The Miami Auto Museum at The Dezer Collection has again exceeded expectations with the launch of its unique Supercar Exhibit and Event Room on Saturday, March 14th. The room was “officially” unveiled during a VIP star-studded evening including Formula E Mahindra drivers Mr. Karun Chandhok and Mr. Bruno Senna, nephew of the late Ayrton Senna. Initially, the exhibit's line up will consist of ten supercars; a Bugatti Veyron, a Shelby Ultimate Aero TT, a Lamborghini Diablo, a Porsche Carrera GT, a De Tomaso Pantera, a Ferrari Testarossa, a one-of-a-kind Dodge Viper SRT, a Mercedes Benz 722 SLR AMG, a futuristic ETV: Extraterrestrial Vehicle and as a special feature, the TRON Superbike.

The “soiree” kicked off with a cocktail reception leading to the “official” ribbon cutting ceremony, followed by a formal gourmet sit down dinner, and keynote speakers included Mr. Michael Dezer, Founder of the Miami Auto Museum, and Mahindra Racing Executives. World famous graffiti artist INSA, who is the only graffiti artist to have had his work photographed from space, custom painted one of the Supercar room’s walls with his unique brand of 3D graffiti (Gif-itti). “The unveiling of the Super Car Room elevates not only the visibility of the already known car collection, but also sets it as the preeminent destination for Events in South Florida” stated Elo, about Mr. Dezer’s extensive automotive collection, which encompasses multiple locations across the USA including Las Vegas, Ft. Lauderdale (coming Fall 2015) and New York (coming Summer 2016). After 10 years building up the hugely successful London Motor Museum, and hosting “Ultimate Wheels” on UK’s History Channel (a Property of A+E Networks) Elo is “crossing the pond” to replicate his success with the Miami Auto Museum.

To experience the full media gallery click here or to view the exciting video about the Supercar Room click here.

The launch of the Supercar Room was purposely set to occur during the first ever Formula E Miami Grand Prix. Formula E is a new FIA single-seater championship and the world's first fully-electric racing series. The inaugural season kick-started in Beijing in September 2014 and runs until June 2015, competing in 10 of the world's leading cities including Miami, Berlin and London. A total of 10 teams, each with two drivers, race on temporary city-center circuits creating a unique and exciting series designed to appeal to a new generation of motorsport fans. Formula E also aims to represent a vision for the future of the motor industry, serving as a framework for R&D around the electric vehicle, accelerating general interest in these cars and promoting clean energy and sustainability.

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About Mahindra Racing

Mahindra Racing is one of only ten teams – and the only Indian team – to compete in the inaugural FIA Formula E Championship. It was also the first Indian team to participate in the FIM MotoGP™ World Motorcycle Racing Championship series in 2011 and the Italian National Motorcycle Racing Championship (CIV) in 2012. The newly developed Formula E series is the world’s first fully electric racing championship. Commencing in September 2014 through to June 2015, it will be held in 10 of the world's leading cities, including London, Beijing and Los Angeles. In the inaugural season, 10 teams, consisting of two drivers each, will go head-to-head, creating a unique and exciting spectacle that is designed to appeal to a new generation of motorsport fans. This revolutionary racing series will also serve as a framework for R&D around electric vehicles, accelerating general interest in these cars and promoting sustainability. Mahindra Racing’s Formula E team, which is based at Donington Park in the UK, is currently preparing to compete in the series. All teams will run the zero emissions SRT-01E racing car, with its batteries producing 200kw, the equivalent of 270bhp. Mahindra’s bold decision to take on the world’s best at the highest level of motorcycle racing has won the team a number of prestigious awards in India, including: the NDTV Car and Bike Awards - 'Mobil 1 Motorsport Award of the Year', 2012 and 2013; the Bike India Magazine - 'Motorsport Award', 2013; and 'ZigWheels Motorsport Award of the Year', 2012. The team now hopes to build further on its success at the inaugural FIA Formula-E Racing World Championship in 2014.

For further information please visit: http://www.mahindraracing.com.

About the Miami Auto Museum

The Miami Auto Museum at the Dezer Collection (http://www.dezercollection.com) has something for everyone — from a family on vacation to the most seasoned auto enthusiast. There are exhibits devoted to Hollywood star cars, Batmobiles, the largest display of James Bond vehicles and collectables in the world and the newly launched Super Car Room. But this is much more than just a celebrity car showcase. Featured within the eight exhibits are also military vehicles, European classics, motorcycles, and a gallery devoted to an age when chrome and tailfins ruled the road. With more than 1,200 vehicles on display and thousands of pieces of memorabilia, everyone can discover their favorite wheels at the Miami Auto Museum. The museum has exhibition space available for private events and parties that can be tailored to individual needs.

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Fabrizio Busso-Campana
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