San Francisco, California (PRWEB) March 25, 2015
DoubleDutch, the leading provider of mobile event applications, released its latest feature, the ‘Session Surveys Card’ to increase survey response and completion rates at live events. With this personalized feature, attendees can provide event organizers with timely, relevant feedback to help improve the event experience.
“Attendee feedback is a crucial component of event success and has traditionally been one of the most difficult things to capture in an accurate, representative way,” said Lucian Beebe, VP of Product for DoubleDutch. “Paper surveys are cumbersome and email surveys often arrive days after the event when the experience is no longer top of mind. The Session Surveys Card facilitates feedback in real-time with ease and efficiency to increase the number of surveys completed significantly.”
After beta testing this feature with over 50 events, the results indicate that Session Survey Cards increase survey completion rates by an average of 166%. This is in addition to the already marked improvement in survey response rates when events have transitioned from email to mobile. According to data from MPI (Meeting Professional International), using an event app to survey attendees can increase response rates by up to 103%.
Survey response and completion rates have been a sticking point for event organizers for decades, with both the paper-and-pen as well as the email survey providing incomplete or even inaccurate feedback for organizers hoping to better understand and improve the event experience. With the Session Surveys Card, organizers can now receive more representative feedback from a larger sample size, while making responding to surveys easier and more convenient for their attendees.
DoubleDutch is an award-winning provider of mobile event applications, with a unique focus on capturing and surfacing data from live events. The first to bring a data-driven technology approach to the event industry, DoubleDutch customers include Cisco, UBM, Lowe’s, PwC, Novartis, and Estee Lauder, and more. Thrill attendees and demonstrate event ROI with a branded DoubleDutch app.