London, UK (PRWEB) March 25, 2015
The surging prevalence of internet use and pervasive uptake of smartphones have fuelled social media growth, with over 50% of the world’s online population being currently engaged in social networking. Insurance companies are making use of social media platforms exhaustively to communicate with clients and promote a diversity of their services and products.
Insurers the globe over are increasingly exploiting social networking services as part of sales and marketing, product development, underwriting, claims management and customer services; however, image and brand building as well as marketing are the key focus areas.
Companies will likely invest heavily in social media technologies and services to gauge the public’s perception of their products and brands. Insurers and distributors across the developed world as well as emerging regions will have to focus on shaping their online presence and elaborating strategies to take advantage of social media.
New market research report “Insight Report: Insurers' Engagement with Social Media” developed by Timetric is now available MarketPublishers.com.
Title: Insight Report: Insurers' Engagement with Social Media
Published: March, 2015
Price: US$ 3,800.00
The report offers an in-depth analysis of insurers’ effectiveness in capitalising on the advantages of social media across the different insurance business functions. The study discusses in detail how the insurance companies across various markets utilise social media platforms across different business functions comprising product development, marketing and sales, claims management, underwriting, and customer care. An insightful discussion of the major issues and challenges insurance firms are facing to successfully implement social media strategies is provided in the research report.
Reasons to Buy:
- Gain a true understanding of the hike in the adoption of social media channels across the insurance industry’s business functions, and social media’s influence on the industry worldwide.
- Be up on how diverse social media tools like networking websites, virtual communities and blogs are being exploited by insurers and distributors in such areas as new product development, operations, marketing, brand building and customer engagement to boost their efficiency and earnings capacity.
- Identify key market opportunities and challenges insurers are facing worldwide whilst realising social media marketing strategies; gain insights into the use of social media in the insurance business in the offing.
- Discover the best practices and methods adopted by distributors and insurers by shedding light on social media strategies utilised by insurance carriers in the form of different case studies.
More new studies by the publisher can be found at Timetric page.