French Rose Specialists to Open First-Ever Pop-Up Shop in NYC

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With the Spring season in full bloom, Ode à la Rose is bringing a Unique Flower Experience to Midtown Manhattan

Ode à la Rose NYC Pop-Up Shop

The shop will invite guests to "stop and smell the roses" in an immersive environment where elements of enchantment, happiness, affection and spirituality mingle.

In the few short years since launching, the team at Ode à la Rose has taken the flower industry to new levels by bringing a fresh approach to gifting flowers. Founders Olivier and Louis are widely known for offering a curated selection of outstanding roses in unique, hand-tied arrangements. From timeless red roses on a romantic evening to bright lavender roses in a tin pail to say ‘thank you’ to a friend, Ode à la Rose’s signature bouquets and chic packaging make for an unparalleled flower delivery.

This April, Ode à la Rose is bringing their e-commerce experience offline with a
3 month pop-up shop on the bustling corner of 47th and Lexington Avenue in Midtown Manhattan. The shop will invite guests to "stop and smell the roses" in an immersive environment where elements of enchantment, happiness, affection and spirituality mingle. Guests will have the opportunity to learn about the roses and the company’s original delivery concepts while they peruse a collection of bouquets available for sale. Trained staff will be on hand to answer questions about the rose arrangements and guide customers through pick-up and delivery orders.

The shop will also debut the recently launched Ode à la Rose app--the first of its kind in the industry--that allows customers to send a video, photo or audio recording along with their bouquet. Roses arrive with a genuine message of love, encouragement, romance, celebration or thanks, and the conversation continues in a real time response via video, photo or voice message.

In-store events to include specials for Administrative Professionals’ Day with PRIV and Sprinkle Splash Bakery, a two-day Mother’s Day gifting event, exclusive deals for graduation week and more.

Ode à la Rose will also be planning spontaneous gifting of its own, offering passerby a complimentary rose and a personalized video message for a recipient of their choice.

The Ode à la Rose Pop-Up Shop will be located at The CORNER at 501 Lexington Avenue in midtown New York and will be open from April 8th through July 5th. Mon – Fri (10:00 a.m. – 8:00 p.m.), Sat (12:00 p.m. – 6:00 p.m.).

Follow #odealarose and #rosepopup to stay up-to-date on store events and surprise contests throughout the 3-month pop-up shop.

More on Ode à la Rose:
Ode à la Rose is an online flower delivery company that offers high quality hand-tied flower bouquets with a “French touch” delivered in their signature gift boxes. The Company focuses on providing a new and unique customer experience for both the sender and the person receiving flowers. Founded by Olivier Plusquellec and Louis Brunet early 2012, Ode à la Rose originally launched its service in NYC and now offers delivery to most cities in the Northeast.

For more information about Ode à la Rose, please visit: http://www.odealarose.com.

For additional information contact:
Melissa Gonzalez
The Lionesque Group
mg@lionesquegroup.com
347.321.6800

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Olivier Plusquellec
Ode à la ROSE
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