TV Debates: Clegg and Farage Will Have to Work Hardest to Win Trust

News provided by

Champion Communications

Mar 27, 2015, 20:05 ET


London, UK (PRWEB UK) 28 March 2015 -- Clegg and Farage are likely to come across as the least trustworthy in the upcoming TV debates, according to a psychometric and qualitative profiling study from Praditus, the online self-assessment platform. Data revealed that Cameron is likely to come across as too aggressive, with Miliband being one of the most honest but unable to think on his feet.

Praditus analysed the personality and expected performance of seven candidates, finding that in the highly competitive, live televised environment, individuals are likely to display characteristics previously unseen.

Each candidate’s performance was analysed using the Praditus Motivation Archetypes Model, with the seven party leaders' data fed in to a sophisticated online algorithm. Communication strategies of each candidate were analysed using data from personal discourses collected throughout the Election campaign.

The full results revealed:

David Cameron (Conservative) - The Challenger

  • Will do well by frontally challenging his opponents, driven by his belief of being a strong and capable leader
  • However, his drive to win may be seen as aggressive and off putting to audiences when challenged by other candidates

Ed Miliband (Labour) - The Peacemaker

  • Will struggle to maintain his audience, due to a difficulty to think on his feet during the live TV debate
  • Strong tactic will likely be focusing on the needs of ‘ordinary people,’ which may win him supporters

Nick Clegg (Liberal Democrats) - The Diplomat

  • Most likely to bend the truth and manipulate others to win votes
  • Can appear as an eccentric, however will come across as one of the most persuasive and diplomatic

Nigel Farage (UKIP) - The Average Joe

  • Will be inconsistent on policy issues due to his desire for acceptance, belonging and recognition amongst audiences
  • Will present himself as a ‘straightforward’ guy with strong beliefs and will draw on popular analogies to engage audiences

Yohan Ruso, CEO at Praditus, said: “The platform looks at the reasons behind the decisions we all make every day, using psychometric principles to assess any individual’s ability to respond to certain situations. Applying this to the biggest event of 2015 allows us to assess Britain’s prospective leaders on a scientific basis for the first time”.

Andres Davila, Research Director, continues, “With just a few weeks to go until the first TV debate, the data allows us to assess each candidate’s strengths and weaknesses in all manner of political scenarios, including the upcoming election debates.”

The study took place in the run up to the first TV debates, from 2nd - 23rd March.

Sophie Douglas, Champion Communications, http://www.lithium.com, +44 20 7637 2587, [email protected]