Our innovative plastic direct mail product has proven successful in categories such as retail, fitness, tire and automotive service
(PRWEB) March 25, 2015
The Impact Mailer is a durable, credit card-thick (30 mil) plastic postcard and a solution for dental practices looking to expand their patient count through direct mail. The Impact Mailer cuts through mailbox clutter with a high gloss plastic finish and breakaway cards and key tags. The plastic credit card feel and thickness has an immediate perceived cash value to the consumer and gets noticed in a crowded mailbox full of conventional paper mailers, catalogs and coupons. Breakaway cards and key tags allow the dentist a wide range of possibilities to utilize the mailer as a patient referral card, gift card, product/service discounts, loyalty cards, etc.
The durable plastic construction contributes to an increased shelf life, allowing longer expiration dates and extending the reach of each piece. Variable data capabilities enable full personalization of each mailer to the household, with customer-specific messaging and offers. Barcoding and online activation make tracking response easier than ever. The Impact Mailer can be utilized as both a loyalty program to existing patients as well as an acquisition tool to grow a practice’s patient base. Households surrounding the practice are targeted based on demographics and geography that best match the existing patient profile. Current patients can be suppressed from the mailing, creating the perfect acquisition piece. Impact Mailers provides full, turn-key service to the dental practice with graphic design, targeting, printing and mailing services.
About Impact Mailers:
Impact Mailers, LLC is a full service direct mail advertising agency. Their team of sales, design and production professionals have a combined experience of more than 75 years in the direct mail advertising industry. "Our innovative plastic direct mail product has proven successful in categories such as retail, fitness, tire and automotive service. We’re excited to share this innovation in direct mail advertising with the dental industry and look forward to similar success,” adds Patrick Casey (Vice-President of Marketing). To learn more about Impact Mailers visit their site by clicking on the following link: Dental Direct Mail Marketing