JC Whitney Unveils Centennial Jeep Rubicon Project at Easter Jeep Safari

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"Everything Automotive” company takes its 100-year celebration on the road to Moab for the Easter Jeep Safari March 29 – April 4

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On March 30th JC Whitney’s Centennial team will arrive in Moab to roll out a stock Jeep turned into an off-road athlete

JC Whitney today announced that it is taking its Centennial celebration on the road with the unveiling of its 2015 Jeep Rubicon Project at the Easter Jeep Safari in Moab, Utah. Known as the largest Jeep gathering in the West, the Jeep Safari is a famous and challenging spectacle that attracts a worldwide gathering of off-roaders.

On March 30th, JC Whitney’s Centennial team will arrive in Moab to roll out a stock Jeep turned into an off-road athlete, thanks in part to products from sponsors such as Bestop, Lund, Flowmaster, Westin, Covercraft, Powerstop, Yukon Gear, Rancho and B&M - equipment that makes JC Whitney’s project Jeep ready to handle the toughest of the 50 Moab trails available. As part of the celebration, JC Whitney will be offering parts and accessories discounts to attendees of the Jeep Expo event Thursday and Friday. Jeep fans can follow the Jeep build and unveiling at the JC Whitney Centennial site at 100.jcwhitney.com.

“JC Whitney offers one of the most comprehensive selections of auto parts and accessories in the world, and Jeep enthusiasts are special, because they push their vehicles, and themselves, to the edge – sometimes literally. So, it seemed perfect for JC Whitney to build a custom Jeep to celebrate our Centennial and debut it at Jeep Safari,” said JC Whitney President Shane Evangelist. “We look forward to sharing this milestone in our year long centennial celebration with thousands of Jeep enthusiasts at Moab!”

JC Whitney employees will be at the Jeep Expo at the Spanish Trail Arena on April 2-3, answering questions, handing out free catalogs and offering exclusive discounts on purchases of the latest Jeep parts and accessories.

Started over 40 years ago by the Moab Chamber of Commerce, today Jeep Safari is organized by the Red Rock Four Wheelers Club and runs between March 28 – April 5.

For more information on the JC Whitney Centennial and our Rubicon Unlimited project, please visit http://100.jcwhitney.com/. For more information on the Jeep Safari, please visit http://www.rr4w.com.

To join in on the JCW Centennial celebration, follow us on Facebook, Twitter, Google+ and Instagram and use #JCW100.

About JC Whitney
Established in 1915, JC Whitney & Co. is the largest direct marketer of name-brand automotive parts and accessories, providing "everything automotive" with more than 6 million automotive applications from the latest model year back to the 1920s, and over 1.2 million parts for over 25 million different vehicles. Backed by 100 years of hands-on, expert customer service, JC Whitney offers products for virtually any vehicle — automobiles, trucks, jeeps, modern muscle, motorcycles, and more — through its comprehensive family of general and vehicle-specific catalogs and www(at)jcwhitney(dot)com. The company is dedicated providing customers the parts they need at the most competitive prices, along with the highest levels of customer service, fast and low cost shipping and convenient returns.

Contact: For a list of scheduled media events, to share your JC Whitney memories and to set up interviews contact:

Melanie Webber, mWEBB Communications, Melanie(at)mwebbcom(dot)com (424) 603-4340
Elizabeth Johnson, mWEBB Communications, Elizabeth(at)mwebbcom(dot)com (213) 713-4865

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Crystal Hartwell
mWEBB Communications
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Melanie Webber
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