Asia Mobile Learning Market Reached $4.5 Billion in 2014

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Mobile Learning Revenues in Asia Will Surge to $7.7 billion by 2019 According to Research Firm Ambient Insight

Top Ten Mobile Learning Growth Rates in Asia

"Consumers are the largest buyers of Mobile Learning across Asia by a wide margin," comments Adkins. "There is a near insatiable demand for early childhood learning edugames and language learning apps in every country in the region."

The Mobile Learning Market in Asia is booming and revenues reached $4.5 billion in 2014. The five-year compound annual growth rate (CAGR) is 11.4% and revenues will spike to $7.7 billion by 2019, according to a new report by Ambient Insight called "The 2014-2019 Asia Mobile Learning Market."

This report includes five-year Mobile Learning forecasts for twenty-one countries in Asia: Australia, Bangladesh, Cambodia, China (including Hong Kong and Macao), India, Indonesia, Japan, Laos, Malaysia, Mongolia, Myanmar (Burma), Nepal, New Zealand, Pakistan, the Philippines, Singapore, South Korea, Sri Lanka, Taiwan, Thailand, and Vietnam.

Consumers are driving the market, particularly in mobile-only countries. Mobile penetration rates are overwhelmingly higher than PC penetration rates in fourteen of the twenty-one countries analyzed in this report; these are mobile-only countries and they are all rapidly developing economies. Mobile Learning is the only viable learning technology in mobile-only countries.

"There are significant revenue opportunities for Mobile Learning suppliers operating in Asia," comments Sam S Adkins, Chief Researcher. "Only four countries in this report can still be considered nascent or emerging markets for Mobile Learning. Myanmar (Burma) is one of them, but it has the second-highest growth rate for Mobile Learning in the region. In 2014, Myanmar had the lowest revenues for Mobile Learning in the region; by 2019, it will be outspending six other countries. Mobile Learning revenues will more than double in ten countries in Asia by 2019."

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The demand-side analysis for Asia (and for China, India, Indonesia, Japan, and South Korea) is broken out by six buying segments: consumers, federal government agencies, PreK-12 school systems, provincial/state/municipal government agencies, higher education institutions, and corporations & businesses.

Because consumers are the largest buyers of Mobile Learning content in China, India, Indonesia, Japan, and South Korea, a breakout of revenues for nine different content types is included for consumers in those countries.

The revenue forecasts for four Mobile Learning product types for the region combined are included in the supply-side section including packaged content, Mobile Learning value-added services (VAS), custom content development services, and native mobile tools/platforms. Additionally, a breakout of these four product types is included for China, India, Indonesia, Japan, and South Korea.

"The demand for specific types of Mobile Learning products is different in each country," adds Adkins. "The product type with the highest growth rate for all of Asia combined is Mobile Learning VAS, which has a 16.3% compound annual growth rate. There are commercial Mobile Learning VAS products on the market in every country in this report. Mobile Learning VAS subscriptions doubled to over 400 million in the region since 2012. By 2019, revenues for Mobile Learning VAS products will overtake packaged content to become the top revenue-generating Mobile Learning product in Asia."

Over 440 suppliers operating in specific countries in Asia are cited in this report to help domestic and international suppliers identify local partners, distributors, resellers, and potential merger and acquisition (M&A) targets.

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Sam Adkins
Ambient Insight LLC
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