POPAI Announces the 2015 OMA Award Competition Winners

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229 winners were awarded commemorative OMA awards at the 56th Annual Outstanding Merchandising Achievement Awards Celebration

Point of Purchase Advertising International (POPAI) is pleased to announce the 2015 Outstanding Merchandising Achievement (OMA) Award Winners. Each year, POPAI honors the best-of-the-best in in-store marketing and promotions at GlobalShop with the “Academy Awards” of the P-O-P Industry.

“The OMA Competition is a great 56-year-old tradition for POPAI and the industry,” says Michelle Adams, CEO of Marketing Brainology and Chairman of POPAI. “It showcases the creativity, power of persuasion, and talent of our members and others making this vital marketing medium.”

This year’s competition consisted of 27 categories, each with three subcategories, and 508 entries from about 93 companies, a 10% increase from 2014. The award-winning displays had the highest scores in design, innovation, interactivity, and the proven ability to lift sales.

“After walking the GlobalShop floor, attending POPAI meetings, and seeing our members’ excitement, I can tell the OMAs is a highly-regarded competition,” said POPAI’s interim president BK Allen. “I’m honored to be a part of this rich history and with enthusiasm and hard work like the 2015 OMA Competition winners, success was certain to be achieved! Well done and we congratulate you on this wonderful achievement.”

2015 also marks the 50th Anniversary of the OMA Award Statuette. All winners will receive statuettes with a commemorative medallion around its neck, and the 2015 Gold OMA winners received a statuette standing on a new base.

See the full list of the 2015 Outstanding Merchandising Achievement Winners on the attached sheet. For the winners of the OMA Specialty Awards, see below.

The most prestigious award presented during POPAI’s OMA Awards Competition is awarded across three divisions – temporary, semi-permanent, and permanent--based upon length of time in the store. Only gold OMA winners qualify for the consideration of winning the Display of the Year.

The 2015 Display of the Year winners are:
Menasha for "Frito-Lay DUAF Floorstands" for Frito-Lay, Inc.
International Paper Retail Display & Packaging for "Share A Coke Contour Bottle" for The Coca-Cola Company
Arc Worldwide & AMD Industries for "Swash 10 Minute Clothing Care" for Go Unlimited

The Creative Award is celebrates the creativity of merchandising design and execution separately from sales results, and engages the creative community through acknowledging excellence based solely on ideation, imagination, and forward thinking. This award is presented across three divisions based upon length of time in the store – temporary, semi-permanent, and permanent.

2015 Creative Award winners are:
Menasha for "Frito-Lay DUAF Floorstands" for Frito-Lay, Inc.
InnerWorkings for "Hendrick's Hot Air Balloon Bottle Glorifier" for William Grant & Sons
Protagon Display for "iRobot 4' Interactive Display" for iRobot

An award that recognizes entries that had the greatest impact, while being very conscious of budget. To be eligible for the Best Use of Budget Award entries had to achieve Gold, Silver or Bronze in their division. In the Temporary Division the entry must cost under $25, for Semi-Permanent under $50 and for Permanent under $100.

2015 Budget Award winners are:
e3display for "Crunch Chips Display" for Nestlé
Design Productions. Inc. for "Duracell Magnetic Product Strip" for PEP
Henschel Steinau Inc. for "Nutella & GO! 4 Sided Spinner" for Ferrero USA, Inc.

Marking its second year, the Choice Award is determined by all GlobalShop attendees. They are given the chance to cast their vote for their favorite display on the show floor.

The 2015 Choice Award Winner is Regency Display - Register Print Group for "Transformers Feature Shop with Archway" for Toys "R" Us

About the OMAs

Entries are judged in a two-round process by teams of in-store marketing professionals representing brands, retailers, ad agencies, and producers/suppliers. Each round focuses on design, innovation, interactivity, and the proven ability to lift sales. The first round is completed online by reviewing case history responses and evaluating entry responses to questions focusing on design, engineering, shopper engagement, retail experience, brand performance, and sales results. The second round is completed on the OMA Show floor during GlobalShop to validate their online scores. Judges are divided into teams with representation from all areas of the industry including brands, retailers, ad agencies, and producers/suppliers. These teams collectively evaluate the entries in each category, validating their online scores.

Point of Purchase Advertising International (POPAI), established in 1936, is the leading global association for the in-store marketing industry. International in scope, its membership consists of more than 1,400 leading creators, manufacturers, buyers and users of this vital medium.
POPAI promotes, protects and advances the broader interests of the in-store marketing community through original research, certified educational programs, awarding industry excellence, hosting trade forums and protecting intellectual and legislative rights.
For more information, please visit http://www.popai.com

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Katie Desir
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