London School of Marketing releases new whitepaper which claims that Facebook advertising is now a 'lost cause' for marketers

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LSM releases a new whitepaper discussing why Facebook is no longer a cost effective option to attract new customers.

Facebook Marketing Throughout the Years

Facebook Marketing Throughout the Years

While it vocally favours its users, lately Facebook has done little to satisfy marketers. Yet at the end of the day, it is the marketers who provide Facebook’s revenue.

London School of Marketing (LSM), a leading institution offering accredited marketing and business qualifications in the heart of London, has released its latest whitepaper titled Facebook Advertising Through the Years. Within this document, the marketing experts claim that Facebook advertising is no longer a cost-effective option for marketers who are seeking to build new audiences or attract new customers.

"From its early days, Facebook showed great promise to marketers. However, between its inception in 2004 and now, Facebook advertising has changed. For some, it has shifted from being every marketer’s dream to, quite frankly, a lost cause," the whitepaper states. "While it vocally favours its users, lately Facebook has done little to satisfy marketers. Yet at the end of the day, it is the marketers who provide Facebook’s revenue."

Now more than 10 years old, Facebook has over a billion users and it is still growing. The lengthy whitepaper tracks the evolution of Facebook advertising over the past ten years, from the introduction of the 'like' button, to the demise of organic advertising.

"Marketers have been using Facebook advertising for over a decade, and its continuing popularity with consumers makes leaving the social media site seem unwise. However, problems with the platform have continued to grow," the whitepaper concludes. "While Facebook remains a strong way to build brand presence, when it comes to reaching new audiences or attracting new customers, marketers are now finding that their advertising budget is better spent elsewhere."

This downloadable whitepaper joins a host of other valuable resources freely available to existing and prospective students of London School of Marketing.

To access the full document, please click here.

London School of Marketing delivers accredited marketing and business qualifications, and offers courses from recognised professional bodies such as CIM, EduQual and CAM, BA (Hons) Marketing, MA Marketing and Innovation, and an MBA from Anglia Ruskin University. Based in Central London, they are a QAA approved institution. The school also has offices in Sri Lanka, a network of Local Access Points (LAPs), and online programmes of learning. Courses are run over a broad range of study modes.

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Gimhani Gunasinghe
@Londonlearning
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