National Love Your Produce Manager® Day is April 2, 2015

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Frieda’s Specialty Produce encourages shoppers and retailers to salute the unsung heroes of the healthy eating revolution.

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Let’s not lose focus of why people go to the grocery store. Fresh produce are today’s traffic magnets. Three out of 4 consumers choose to shop at a particular supermarket because of their produce department, according to a Packaged Facts survey. Produce Managers are more important than ever as people are looking to add more fruits and vegetables to their lifestyle.

National Love Your Produce Manager® Day is April 2. As featured in the Chase’s Calendar of Events, this holiday is “honoring the exemplary customer service in U.S. supermarket produce departments.” Produce Managers are the unsung heroes of the healthy eating revolution, quietly playing a key role in increasing the consumption of fresh fruits and vegetables in U.S. consumers. Produce Managers play an important part in changing the way Americans shop and eat.

Make sure to stop by a local grocery store on Thursday, April 2nd, to say hello to the Produce Managers and staff, and thank them for helping everyone eat healthier.

Learn more about Love Your Produce Manager® Day: http://www.friedas.com/lypm/. Follow the conversation on #LYPM.

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Hanna Kim
Frieda's Inc.
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