We saw an opportunity.
Anacortes, Wash. (PRWEB) March 30, 2015
Every few years, dentists find themselves with out-of-date Web sites in need of entirely new technological platforms and a complete overhaul. As a more cost-effective solution, Productive Dentist Academy has come up with ForeverSites, a new service that eliminates the need to completely overhaul and rebuild a dentist’s Web site every few years as a result of rapid technological change.
“A quick search of dental Web sites reveals that nearly 70 percent of doctor’s Web sites are built on old frameworks that are not mobile or tablet friendly, and we wondered why!” says Jackie Adame, director of client marketing at the Academy. “What we discovered was widespread ‘build fatigue’ within the industry.”
Web infrastructure undergoes major changes approximately every 18 months in response to new devices, upgrades to Internet bandwidth, and as a result of changes in the way consumers digest information. Caught in the middle, dentists find themselves with sites that are obsolete every two to three years and the unpalatable need to revamp them at great cost.
Research by Productive Dentist Academy reveals that, on average, the cost to completely rebuild a socially enhanced, video-capable site (one that maximizes SEO to bring clients to page one of Google, Yahoo, and Bing searches) is approximately $7,000 to $15,000. After the initial build, such sites usually require additional hosting, social media, and SEO bundles that amount to an additional $2,500 per month in competitive areas.
“The high cost of upgrading simply prohibits most dental business owners from keeping pace with change,” says Chris Moriarity, vice president of business development at the Academy. “We saw an opportunity.”
ForeverSites, as the name implies, has the goal of being the last ‘platform rebuild’ a dentist needs to experience. The Productive Dentist Academy Marketing Services Group begins by transitioning outdated sites to a responsive platform to provide enhanced user experience across more than 6,500 versions of tablets and mobile devices. This initial step typically results in higher ranking in search engines and higher conversion rates for patients coming into the practice.
“The questions most often asked are: Can you help me with social media, SEO, and driving traffic to our office?” says Dr. Bruce B. Baird, President of the Academy. “In a word, yes!”
The goal of http://www.ForeverSites.com is to be an all-inclusive Web provider. The service charges a flat monthly service fee that includes most changes a client can envision: the addition of service pages; changes in staff bios; landing pages to coordinate with other marketing campaigns; search-engine optimization; social-media integration with Facebook, Twitter, YouTube, and iTunes; and custom branding across all platforms. ForeverSites also provides two keyword rich blog posts per month pushed to social-media channels, and adds video content six times per year to enhance user experience and SEO.
The ability for a client to ask for changes and not be nickled and dimed on charges is a great advantage, but ForeverSites doesn’t stop there. Each year, the sites are combed for needed design or text upgrades to keep the content fresh. The best feature is that, as the Web changes, your site automatically upgrades to the new platform.
“We know the time and effort doctors put into gathering content for their Web sites, and that’s why we allow them to own their content,” says Adame. “We also didn’t think they should be penalized just because the platform changed. Many marketing companies capitalize on the changes to increase sales, we simply take care of our clients without additional charge.”
ForeverSites technology takes away the fear of becoming obsolete and keeps businesses on the forefront of emerging trends. In addition to these services, the Productive Dentist Academy Marketing Services Group provides paid search options (PPC –pay per click marketing), direct-mail campaigns, and print-media services such as newspaper, magazine, and directory ads.
About Productive Dentist Academy
Named one of America’s fastest-growing private companies by Inc. Magazine in 2012 and 2013, Productive Dentist Academy got its start in 2004 and has since gone on to provide dental marketing, consulting services, and production-enhancing seminars nationwide. It is based in Washington State and consists of a team of consultants in the areas of business development, hygiene, public relations, dental marketing, insurance/PPO negotiation, and other major fields of dentistry. To date, more than 1,200 practices have benefited from the resources, consultants, services and courses of the Academy. This number continues to grow. The Academy is owned by Dr. Bruce B. Baird (Founder and President) and Vicki McManus (Co-Founder and CEO).