It gives us a chance to connect with shoppers who haven’t heard of us yet. They don’t know our name, but they know we carry this item they can’t find anywhere else, and they start to see us as a trusted source.
Los Angeles, CA (PRWEB) March 27, 2015
It’s been over 20 years since Brach’s first filled Easter baskets with its addictive Marshmallow Easter Eggs, but the passing of two decades has hardly cooled the enthusiasm of its fans. In fact, as the colorful eggs have become harder to find, the search for them has become more fervent. That’s why CandyWarehouse.com is stocking its shelves with the brightly colored eggs, along with a slue of similarly sentimental spring sweets. They’re reaching out to customers who want to relive their favorite childhood memories through classic Easter candy.
“It’s so much more than just the candy. It’s about the memories the candies bring back. You unwrap something you haven’t had in years, and the taste immediately sends you back in time. Suddenly, you’re back at that little park where your family had Easter every year when you were a child,” says Peilin Pratt, Vice President of the online candy retailer. She remembers savoring the marshmallow eggs herself, and has enjoyed helping others rediscover their own favorites.
In addition to the marshmallow eggs, CandyWarehouse is offering such classics as Cadbury Creme Eggs, Easter Mini M&M’s, Pastel Foiled Hershey’s Kisses, and Brach’s Spiced Jellybeans. Carrying such nostalgic candy is nothing new to the company, which has an entire product category dedicated to old-fashioned confections, but this time they’re focusing on hard-to-find sweets for a particular holiday. That’s an exciting opportunity.
“It gives us a chance to connect with shoppers who haven’t heard of us yet. They don’t know our name, but they know we carry this item they can’t find anywhere else, and they start to see us as a trusted source. The next time they need something sweet, they come straight to us.”
CandyWarehouse and its team of dedicated candy experts are committed to saving nostalgic candies from extinction. They even purchased a license to the Gummy Gumby candy line a few years ago to keep it from disappearing. But they also carry all of the big brands like Hershey, Mars, Wonka and Jelly Belly. In fact, with over 7,000 items, they offer virtually every kind of candy imaginable, each a cherished memory just waiting to be made.