2020 Goals Drive Organizations Toward Greater Success

Share Article

“Many Organizations Missing Out,” New Partners In Leadership Survey Shows

2020 Graph: Is that 2020 goal or objective more than the ordinary stretch?

2020 Goal: More than a stretch?

There’s something about the year 2020 that presents a rallying point for organizational aspirations—and the companies rallying around 2020 goals are likely feeling the aligning effects of near-term objectives.

Just 49% of companies have 2020 goals with 51% missing out on the opportunity to set clear objectives, a recent survey conducted by Partners In Leadership shows. The study involved over 1,000 companies and consisted of professionals from a variety of roles and business types and sizes.

“Organizations that lack 2020 vision are really missing out,” says Roger Connors, CEO of Partners In Leadership. “There’s something about the year 2020 that presents a rallying point for organizational aspirations—and the companies rallying around 2020 goals are likely feeling the aligning effects of near-term objectives. In our experience, every leadership team that makes 2020 goals a strategic conversation and then shares those goals across the entire organization will benefit. Regardless of size, if your company doesn’t have a 2020 goal, or any goal three or more years out for that matter, you’re missing a huge contributor to success.”

Partners In Leadership has worked in the training and consulting sector for over 25 years with thousands of clients and has found that companies that set long-term goals (three or more years out) see many more benefits over companies that only look one to two years ahead. Benefits include organizational alignment, effective professional development, improved employee engagement, increased talent retention, and higher shareholder confidence and investment.

The study’s findings were outlined in a recent article published in Training magazine on the topic titled “Got 2020 Vision?” Visit Training magazine’s site to read the full article.

A follow-up question designed to assess how aggressive these 2020 goals were, 83% of survey respondents indicated that it was either ‘an aggressive stretch’ or ‘somewhat of a stretch,’ suggesting that a majority of organizations that have 2020 goals are attempting to make a strong push. A small percentage, 5%, that responded that their 2020 goal was “definitely a crazy stretch,” indicative of something that is out of reach and unobtainable.

“In our experience, we’ve found that those companies that set aggressive, yet obtainable stretch goals—then make them known throughout an organization’s ranks—will get greater drive and focus from their people and significantly increase the likelihood of hitting those goals,” adds Connors. He goes on to describe one company’s success with setting long-term stretch goals:

"Take Children’s Miracle Network Hospitals for example. In 2011, they set a goal that by 2022 they’ll be raising one billion dollars in fundraising per year. They called it 'Billion Dollar Thinking.' At first this number seemed impossible to many in the organization. Yet, after a few milestone successes that happened early on, everyone started to get behind this goal and the company has seen a remarkable transformation in their fundraising efforts. Now they have a culture where everyone believes they’ll hit that goal—they might even hit it before 2022. That’s the power of setting these types of goals."

Written by Partners In Leadership co-founders Roger Connors and Tom Smith, the article in Training magazine goes into more detail on how leaders can productively and efficiently set 2020 goals or other 3-5 year goals. Visit Training magazine for details.

To learn about how Partners In Leadership helps their clients achieve amazing results and transform company culture, visit their website at http://www.partnersinleadership.com.

About Partners In Leadership

Partners In Leadership is the world’s premier provider of Accountability Training® and Culture Change services. Our mission as a consulting firm is to help our clients achieve their mission, and our #1 award-winning content and global network of professionals across the world have enabled thousands of companies and millions of people to achieve dramatic results, reporting billions of dollars in improved shareholder wealth, saving hundreds of thousands of jobs—resulting in some of the highest praised and best places to work in the world.

Recently named to the Inc.5000 fastest growing privately held companies in America, Partners In Leadership was founded in 1989 by Roger Connors and Tom Smith, the four-time New York Times bestselling authors of the most extensive body of knowledge on workplace accountability ever written. They are considered the worldwide experts on workplace accountability. Learn more at http://www.partnersinleadership.com.

Partners In Leadership and Accountability Training are registered trademarks of Partners In Leadership, Inc. All other registered trademarks and trademarks used herein are the respective property of their owners.

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Michael Marti
Partners In Leadership, Inc.
+1 (800) 504-6070 Ext: 195
Email >
Visit website