Everyone’s a Publisher, So What’s Next?
New York City, NY (PRWEB) April 01, 2015 -- Publishing is at the core of many digital businesses today - consumers want instant access to quality content, all day, everyday. The publishing industry has had to adapt, but there’s a new wave of ‘publishing professionals’.
The Digital Publishing Innovation Summit will explore a number of key areas of programmatic and native advertising, developments in data-driven analysis to improve audience development, quality content development, publishing across platforms & much more.
Mobile has seen a dramatic increase in traffic in the last few years, to the point where it has overtaken desktop as the number one platform for online business. New opportunities have arisen for the publisher but many are not quite captilizing on this new mobile-first way of thinking. This new era of consuming content can quickly shift perceptions of even the most well established brands. Senior Vice President & Chief Product Officer at Playboy, Philip Morelock, is set to explain the process of repositioning their 60-year-old brand and explores how the power of mobile is putting companies in the pockets of consumers 24/7.
Publishing house Penguin are another company that has seen a direct change in the way they work. Taking an early adoption of digital initiatives has put the company in good stead when it comes to capitilizing on the current technologies out there. Sonia Nash-Gupta, Associate Director of Digital Marketing, will be exploring social analytics and its importance of improving audience development. Take advantage of analytical software and create new channels for growth.
“This summit gives attendees the opportunity to explore all of the essential areas of publishing with some of the world’s leading publications”, explains Head of Digital Channel, Nathan Meyer. “Develop your digital publishing know-how and achieve success in the digital space."
For further information about speakers, schedule and registration details at the Digital Publishing Innovation Summit, check out the website here: http://theinnovationenterprise.com/summits/digital-publishing-innovation-summit-new-york-2015
Innovation Enterprise, a CFO Publishing company is an independent business-to-business multi-channel media brand focused on the information needs of Senior Finance, Operations, Analytics, Big Data, Strategy, Digital, Innovation & Sports executives. Products include IE.Summits, ieOnDemand, ieWebinars
Sam Geapin, Innovation Enterprise, http://theinnovationenterprise.com/summits/digital-publishing-innovation-summit-new-york-2015, +1 +14158003620 Ext: +1, [email protected]
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