New York, New York (PRWEB) March 31, 2015
Earlier this month, Time Magazine published a list of of The 30 Most Influential People On The Internet. This list is said to be a powerful tool for PR firms and Marketing Agencies to use to search for influencers to promote their client’s brands. The problem is, the list contains inaccurate information. In today’s overflow of information, it is important for people to make sure that they are receiving factual data. The best way for them to ensure that they are receiving accurate information is to compare the information to analytics.
HyPR, the only social influencer search engine in the world, provides analytics that help advertisers choose the best social influencer for their brand. Inaccuracies can actually cause PR firms and Marketing agencies to choose the wrong influencers to partner with and, therefore, waste time and money. “Influencer marketing is so powerful that partnering with the wrong influencer can actually destroy a brand’s image, resulting in consumers thinking about these brands very differently.” Ryan Berger, Founder and Chief Creative Officer of Berger Shop.
Time Magazine stated that Nash Grier is the most influential person on Vine, the popular video social media outlet. King Bach has more followers (11.4M vs 11.3), and also gets more likes (253.7K vs 201.5K) and shares (86.3K vs 64.5K) per post than Nash. (Click Here for Image)
“Influencer marketing has become the new hot media outlet. It’s not just about placement, it’s what these influencers do to your brand and how it resonates with audiences. It’s a seat at the cool kids table. No brand wants to sit at the wrong table. Hiring celebrities for TV campaigns and social influencers for digital campaigns without the right data to back it up, is just setting yourself up for disappointment.” Guy Poreh, Owner of Poreh OMG.
As Time Magazine mentioned, Taylor Swift, Justin Bieber, Beyonce and Shakira are all very influential. However, they failed to include who is the most influential on each social media outlet. (Click Here for Image)
Shakira gets the most likes, comments and shares per Facebook post. Although Beyonce is allegedly the Queen of Instagram, Justin Bieber is actually more influential than Beyonce on the Photo Sharing app. There is a pop star considered more influential than Justin Bieber on Instagram that wasn’t even mentioned on the Time’s list. Many consider “comments” the best way to measure engagement on instagram and One Direction’s Niall Horan gets more average comments per post than Justin. (Click Here for Image)
When choosing an influencer to partner with, it is important to consider not only how many people they reach, but also what demographic they are reaching. By analyzing the pop stars’ analytics, one can see that Justin Bieber has the highest number of female followers (Click Here for Image) and Taylor Swift is most influential with teenagers 12-17 years old. (Click Here for Image)
Kim Kardashian is known as the “Queen Of Social Media” and was even published in Paper Magazine for “breaking the internet”. However, before advertisers rush to partner with Kim K on their upcoming campaign, they may want to check just how influential she really is. Not only is Kim Kardashian not the most influential person on Instagram or Twitter, she is not even the most influential Kardashian on these outlets. Although metrics show that Kim does have the most twitter followers, her sisters get more comments per tweet. On Instagram, Kendall gets the most likes and comments per post out of all the Kardashian sisters. (Click Here for Image)
It is also important to know what gender an influencer reaches when choosing a celebrity to promote your brand. Kim K is more influential with males (Click Here for Image), while Kendall is more influential with females. (Click Here for Image)
“When an advertiser decides to invest money on any form of media, they rely on data. They want to know who will see it, what the audience breakdown is, and how many people will engage with the content. Since celebrity and social influencer marketing is being used as a powerful and emerging advertising tool, and it’s growth is explosive, having a similar set of stats and data is necessary. These analytics are no longer just “nice to have”, they are a must-have for every agency. HyPR is the only company that has the engagement statistics for hundreds of thousands of social influencers and provides the tools to understand who each influencer reaches, what the breakdown of the audience is, and how impactful the message could be.” Gil Eyal, CEO of HyPR. Next time there is a list of “The Most Influential People”, advertisers should make sure to check how influential these individuals actually are, what outlets they are influential on, and who they are influential with using HyPR.
*All stats were taken from “HyPRBrands.com”, a Social Media Analytics platform that provides real time analytics. Click here for a free month of HyPR PRO