Denver (PRWEB) March 30, 2015
Wayin, a social media analytics and display company, hired former Spredfast marketing veteran, Jordan Slabaugh last week to expand the company’s marketing initiatives.
As VP of Marketing, Slabaugh will oversee all aspects of marketing strategy for Wayin, a social media analytics and display platform designed to help brands and broadcast journalists with real-time marketing and reporting. Slabaugh will be focused on strengthening the company’s leadership position in the social media analytics market. More specifically, Slabaugh will lead brand marketing, corporate communications and other social media marketing initiatives.
“Wayin is focused on building impressive solutions and a quality product. They are a growing social intelligence leader and I’m excited to have the opportunity to help build the Wayin brand.” Slabaugh said, “The company has a unique perspective, and I look forward to telling the Wayin story as we expand our marketing initiatives.”
With an extensive background in brand marketing strategy and leadership experience at high-growth, high-tech SaaS software companies, Slabaugh is bringing a wealth of knowledge to her new role. Most recently, Slabaugh spent four years in a marketing leadership role at Spredfast, where she focused on driving strategy and brand identity, managing creative and experiential industry programs, and executing PR initiatives and lead generation.
Prior to her role at Spredfast, Slabaugh was in at the ground floor establishing the social and digital marketing engagement program at Convio before they were acquired by Blackbaud. She also was a social and digital marketing consultant for Fortune brands at LiveWorld, as well as an editorial media contributor and speaker across the enterprise social marketing space.
“Jordan’s reputation precedes her. She is an accomplished and well-respected leader in her field and we’re delighted to have her join our team,” said Elaine Feeney, CEO of Wayin. “Right now we’re focused on strengthening Wayin’s leadership position in the market. We have some exciting initiatives in place for 2015 and are confident that Jordan will help us execute with excellence.”
Slabaugh’s hire comes at the heels of several big growth steps for the company. Wayin recently brought on former Oracle veteran, Andy Kershaw to serve as vice president of strategy and partnerships, as well as a new vice president for sales and a director of machine learning.
Wayin was founded by Scott McNealy, the former Sun Microsystems co-founder and CEO. The company has helped improve real-time social media efforts for major brands and sports franchises worldwide, including the Denver Broncos, The Weather Channel, Best Buy and Rakuten.
“This is an exciting time in this space and I’m especially excited to be joining the Wayin team,” said Slabaugh, “I’m confident that Wayin is going to experience some significant milestones in the months to come and I’m thrilled to be a part of this growth.”
Wayin is a social intelligence and visualization company that makes tools to analyze and integrate social content into sales, service, and marketing efforts. Wayin gives brands control over their social data to create real-time experiences for consumers that foster trust and drive action.
Started by Scott McNealy, the former Sun Microsystems co-founder and CEO, Wayin is led by key Sun Microsystems alumni, as well as top digital and media industry veterans. Wayin is based in Denver with offices in New York, San Francisco, Los Angeles, Atlanta, Japan, Argentina, Brazil and Hong Kong. http://www.wayin.com, @wayin