LeadingResponse Expands its Business Development Team to Tackle New Vertical

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New top talent will support the brand’s venture into the senior living industry

LeadingResponse announced today the following appointments: Valerie Whitman, Executive Sales Director, Mark Ackerman, Executive Sales Director and Patrick Hart, National Sales/ Business Development Executive. As the company builds its top talent status and boosts its reputation for delivering data-driven marketing solutions, Whitman, Ackerman and Hart will be responsible for expanding the company's footprint into the senior living vertical. Whitman and Ackerman will report to Charles DallAcqua, Chief Executive Officer. Hart will report to Rob O’Sullivan, President.

Whitman will help families find senior care communities sooner so they can learn about services offered and how those services can lead to having a better quality of life. As Executive Sales Director, she will consult with senior care providers to help them realize their marketing objectives. Whitman’s experience in the industry includes community and regional sales and operations leadership roles, including a leadership role with the senior care division of the largest online care destination in the world.

Ackerman will help transform how companies market their senior living communities. He comes to his new role as Business Development Executive with over 15 years of experience in the senior living industry and will be responsible for developing new marketing solutions for the vertical. In his past roles, Ackerman’s leadership responsibilities included day-to-day operations, all aspects of sales and marketing, regulation compliance, resident care, budgets, staff management and customer satisfaction in independent living, assisted living and memory care facilities throughout the southeastern United States.

Hart inspires action from his sales colleagues as well as clients and hopes to create compelling digital lead generation programs designed to cost effectively drive occupancy. His extensive expertise in building key relationships within the assisted living vertical and while operating senior living facilities for over 9,000 residents has provided him the depth to fuel revenue growth for LeadingResponse.

On the growth within the senior living vertical, DallAcqua said, “I am thrilled to be able to add these three extremely talented individuals to our team. At LeadingResponse, it’s our people who make the difference. We will continue momentum in carving our place as a leader in this industry. Our top sales and marketing talent will undoubtedly provide our clients with an excellent experience each and every time.”

About LeadingResponse

LeadingResponse has taken the best practices of traditional and digital marketing and combined them to form an occupancy problem-solving powerhouse for the senior living community. Over the past 20+ years, LeadingResponse has developed and refined how to find and track leads and connect qualified prospects with local businesses. From our digital marketing programs to our custom designed, data-driven marketing campaigns and educational events, LeadingResponse has a solution to fit the occupancy needs of senior living communities nationwide.

LeadingResponse is headquartered in Tampa, FL. For more information, visit http://www.leadingresponse.com.

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Bob Wilgus
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