Tribe Pictures Goes Global as Recent Productions Span Europe, Asia, Africa, North America and South America

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Boutique corporate video production company simultaneously manages shoots around the world for global clients.

A Tribe Productions videographer shoots on location in Switzerland for a major global client.

Sourcing local crews can save us quite a bit in expenses, which allows us to put that money back on the screen in terms of production value.

Tribe Pictures has cashed in its frequent flier miles on a series of overlapping and simultaneous projects that have extended its reach to far flung cities around the world. Founded by Creative Director Vern Oakley, this Chatham, New Jersey-based producer of corporate films and videos has been producing a number of global projects: values videos, employee engagement and brand videos designed to support cultural initiatives for their Global 1000 corporate clients.

Barbara Hennessy, VP of Production, reports that Tribe (http://www.tribepictures.com) has been busy shooting in North America, South America, Asia, Europe and Africa this year. She and her team of producers and production managers are responsible for managing these fast-moving and diverse global assignments. A veteran producer whose work includes TV commercials, corporate films, IMAX presentations and other types of content, Hennessy says that while there are risks to working around the world on such demanding projects, the global nature of Tribe’s clientele demands it.

“Sourcing local crews can save us quite a bit in travel expenses, which allows us to put that money back on the screen in terms of production value,” Hennessy adds. The key to working with independent crews is building up trust over years of collaborating, she adds, and making sure they’re properly briefed in advance on the details of each project.

These assignments required Tribe to cover a number of events and conduct on-camera interviews with a range of employees at locations in Denmark, Switzer-land, Kuala Lumpur, Malaysia, Singapore, Nigeria, Ukraine, Hong Kong, Peru and India. Tribe also arranged for video chat interviews with employees stationed in the central African nation of Equatorial Guinea.

Closer to home, Tribe’s teams covered locations and interviewed employees in Ohio, North Dakota, Kansas, New York and multiple locations in Texas.

Tribe maintains a set of production guidelines that it shares with its remote crews that details the studio’s approach to framing, product shots, B-roll footage and other deliverables, to ensure that work captured by different crews maintains a similar look and tone and that it comes together properly during the editing process. “By carefully reviewing our set of best practices before each job, we can be confident that our videographers and crews are working up to our standards and in the most efficient manner,” Hennessy notes.

She adds that the company benefits enormously from its membership in IQ, more formally known as the International Quorum of Motion Pictures Producers, (http://www.internationalquorum.com). IQ members often recommend trusted videog-raphers and other crew to members working on remote productions in their re-gions. Tribe’s Oakley has served on the Board of IQ and recently concluded a four-year term as its President. Limited to 100 handpicked members, IQ repre-sents a unique body of production company owners spread across all continents whose work spans all genres and formats.

“Film has the ability to make powerful connections,” says Oakley, “and it’s excit-ing to be able to capture the passion of people in such diverse industries and countries. To see such commitment to their companies, their communities and the goal of making a difference in the world, makes me excited about the future of our planet.”

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Lurdes Borges
Tribe Pictures
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