Tequila Partida and Blackheath Beverage Group Announce New Distribution Partnership Across US

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Partnership More than Doubles National Sales Coverage for Partida.

J. Gary Shansby, Founder, Chairman, and CEO of Tequila Partida, LLC (http://www.partidatequila.com), today announced a sales and distribution partnership with Blackheath Beverage Group, LLC (http://www.bhbeverage.com), consolidating their sales organization with the existing Blackheath team. This change, effective immediately, more than doubles the salesforce representing Tequila Partida in the United States, increasing Partida coverage in the top tequila consumption markets and expanding to other markets previously unrepresented.

“I’m extremely excited with this partnership opportunity, which substantially expands Partida’s geographic depth, range and coverage,” said Mr. Shansby. “We’ll also be launching aggressive new marketing programs that will be rolled out this spring and continue throughout 2015 and beyond, setting the foundation for accelerated growth for years to come.”

Mr. Shansby added, “The marketing will feature our authenticity, proud Mexican heritage, and unique, award-winning Partida brand characteristics. The combination of a much larger sales organization and powerful and unique marketing programs will vastly increase awareness of Tequila Partida and expand consumer recruitment and loyalty.”

2014 was Tequila Partida’s best year to date with sales increasing over 30%.

“With this new partnership, we expect another excellent growth year in 2015 and over the next several years. Our fine tequila is becoming better known among consumers and industry leaders as one of the truly outstanding ultra-premium tequila brands in the world today,” continued Mr. Shansby.

“We are thrilled to have Tequila Partida join the select premium brands we represent,” added Jay Harkins, CEO, Blackheath Beverage Group. “We’ve known and respected this brand for many years as one of the very best tequilas on the market; Partida is a new jewel within our portfolio. Our salespeople are excited for this opportunity and by the significant expansion from the addition of Gary’s team. We’re looking forward to being an instrumental part of the huge growth that Partida will experience in 2015 and beyond.”

About Partida Tequila
Partida Tequila (http://www.partidatequila.com) is an authentic, all-natural, estate ultra-premium Tequila, made from 100% blue agave in the Tequila Valley, the heart of Mexico’s historic Tequila region. From cultivation and harvest to cooking, distillation and aging, Partida Tequila maintains exceptional standards of quality and consistency. F. Paul Pacult, the leading spirits authority in America, recently rated Partida Reposado as the best Tequila in the world, and one of the top five spirits in the world. Noted spirits expert Robert Plotkin calls Partida “sublime” and “one of the finest tequilas ever made.” Partida Tequila produces four distinctive Tequilas: Blanco (not aged), Reposado (aged six months), Añejo (aged 18 months) and Elegante (aged 36 — 40 months). Partida is distributed in Mexico and nationally in the US.

About Blackheath Beverage Group
Blackheath Beverage Group, LLC is an industry leading U.S. sales and marketing platform that provides independent brands with the bandwidth and leverage otherwise only found within large supplier networks. Blackheath successfully bridges the gaps in the Three Tier liquor system by supplying superior services and resources, while allowing brand owners to enhance efficiencies and maintain control. Founded in 2012, Blackheath Beverage Group has rapidly redefined how brands go to market. For more information, please visit http://www.bhbeverage.com.

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Tom Michaelsen
Blackheath Beverage Group
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