WideOrbit Appoints Michael Kelly as Vice President of Sales, Television

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Veteran Broadcast Sales Executive Joins WideOrbit Management Team

Mike has a history of impressive leadership achievements and a keen knowledge of the television industry at both the local and network levels.

WideOrbit, Inc., the leading provider of advertising management software for media companies, is pleased to announce that Michael Kelly has joined the company as Vice President of Sales, Television. In this newly created role, Mr. Kelly will be responsible for driving revenue for the company’s television products and integrated digital and programmatic solutions.

Kelly is a highly regarded broadcast technology veteran with more than twenty-five years of experience leading sales efforts in broadcast television, digital media, business music and search marketing. He was most recently Vice President of Sales at LIN Media and at Media General after its acquisition of LIN in 2014.

Kelly has spent his entire career in media sales and operations, starting as a Master Control Operator before rising through the sales ranks to hold senior executive sales roles at broadcasting stations in Florida, Washington and Maryland. As General Sales Manager and an equity partner at a Baltimore broadcaster, he helped manage its growth and subsequent transition after its acquisition by Sinclair Broadcasting, a process featured in a Harvard Business School case study still widely taught in business school classrooms.

“I am really pleased to have the opportunity to join a broadcast solutions provider with the exceptional products and industry reputation of WideOrbit,” said Kelly. “I look forward to bringing an operational perspective to WideOrbit’s sales efforts that enhances our value proposition for broadcasters and networks of all sizes. I’m particularly excited that WideOrbit’s solutions comprehensively address the changing needs of media businesses as their sales efforts evolve to optimize operations and revenue across linear, digital and programmatically purchased media.”

“We are thrilled that Mike has joined WideOrbit,” said Eric R. Mathewson, Founder and CEO of WideOrbit. “Mike has a history of impressive leadership achievements and a keen knowledge of the television industry at both the local and network levels. Our clients will appreciate the unique perspective he brings from his experience working with numerous technology solution providers and his proven understanding of multi-market, multi-media sales environments and how to utilize digital properties to drive new local and national revenue.”

About WideOrbit
WideOrbit (http://www.wideorbit.com) is the leader in premium broadcast technology and the largest sell-side processor of premium advertising in the world, covering the broadest assortment of media. WideOrbit is committed to helping media companies manage their advertising business more efficiently and profitably, from proposal to receipt of cash, across all media platforms via any sales method, from direct sold to programmatic. WideOrbit software manages more than $30 billion in annual ad spending. WideOrbit has been providing trusted solutions to the media industry since 1999, delivering high ROI, greater efficiencies and revenue optimization. More than 2,900 Television stations, Radio stations and Media Networks around the globe use WideOrbit Traffic software and another 3,200+ stations operate on WideOrbit Radio Automation platforms. Clients include: Bell Media (Canada), Canal+ (France), Corus Entertainment (Canada), DirecTV, Entercom Communications, Fox Sports, Galavision, Gannett Co., Hearst Television, Madison Square Garden, Meredith Corporation, NBCUniversal, Orange (France), Rogers Communications (Canada), Scripps Television Group, Time Inc., Tribune, Yankee Entertainment Sports, Univision, Viacom and more than 300 other major media organizations. WideOrbit is headquartered in San Francisco, with offices in Seattle; New York; Denver; Dallas; Vancouver, WA; Birmingham, AL; Agawam, MA; London, UK: Paris, France; and Gothenburg, Sweden.

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Shawn Roberts
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