WideOrbit Names Robert S. Tesler as General Counsel

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Aruba Networks and Wilson Sonsini veteran to build WideOrbit’s internal legal capabilities

As we continue to expand our business domestically and internationally, we are confident that Bob’s strength, experience and wisdom will help us drive the expanded scope and objectives of our operations

WideOrbit Inc., the leading provider of advertising management software for media companies, is pleased to announce that Robert S. Tesler has joined the company as General Counsel. In this new role for the company, Mr. Tesler will provide legal support to the company and its board of directors.

With twenty years of legal experience, Tesler joins WideOrbit from Aruba Networks where he served as Vice President of Legal and Strategic Business Partnerships and most recently, spearheaded legal matters in connection with Aruba’s proposed sale to Hewlett-Packard Company. Also during his tenure with Aruba, he was responsible for all legal aspects of public company reporting, mergers and acquisitions, strategic business partnerships and entity management. Prior to Aruba, Tesler was Of Counsel with Silicon Valley’s premiere law firm, Wilson Sonsini Goodrich & Rosati, P.C., where he advised corporate clients on a wide variety of transactions including mergers and acquisitions, public equity offerings and private company financing. Tesler began his legal career as a litigator with the firm of Whitman Breed Abbott & Morgan in New York. He earned his Juris Doctorate from the University of Southern California’s Gould School of Law and his Bachelor of Arts from Cornell University’s College of Arts and Sciences.

“I am thrilled to have the opportunity to join an established, rapidly growing technology company with WideOrbit’s sterling reputation for client satisfaction and its outstanding management team,” said Tesler. “WideOrbit’s impressive customer base speaks volumes about the quality of the company’s solutions and its customer-first culture. I’m pleased to join such a progressive, dynamic organization.”

“We are delighted to have an attorney of Bob’s caliber join the WideOrbit team as our General Counsel,” said Eric R. Mathewson, Founder and CEO of WideOrbit. “As we continue to expand our business domestically and internationally, we are confident that Bob’s strength, experience and wisdom will help us drive the expanded scope and objectives of our operations.”

About WideOrbit
WideOrbit (http://www.wideorbit.com) is the leader in premium broadcast technology and the largest sell-side processor of premium advertising in the world, covering the broadest assortment of media. WideOrbit is committed to helping media companies manage their advertising business more efficiently and profitably, from proposal to receipt of cash, across all media platforms via any sales method, from direct sold to programmatic. WideOrbit software manages more than $30 billion in annual ad spending. WideOrbit has been providing trusted solutions to the media industry since 1999, delivering high ROI, greater efficiencies and revenue optimization. More than 2,900 Television stations, Radio stations and Media Networks around the globe use WideOrbit Traffic software and another 3,200+ stations operate on WideOrbit Radio Automation platforms. Clients include: Bell Media (Canada), Canal+ (France), Corus Entertainment (Canada), DirecTV, Entercom Communications, Fox Sports, Galavision, Gannett Co., Hearst Television, Madison Square Garden, Meredith Corporation, NBCUniversal, Orange (France), Rogers Communications (Canada), Scripps Television Group, Time Inc., Tribune, Yankee Entertainment Sports, Univision, Viacom and more than 300 other major media organizations. WideOrbit is headquartered in San Francisco, with offices in Seattle; New York; Denver; Dallas; Vancouver, WA; Birmingham, AL; Agawam, MA; London, UK: Paris, France; and Gothenburg, Sweden.

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Shawn Roberts
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