CafeGive Social releases blogging series drawing from well known book, The Dragonfly Effect

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Cause marketing solution elaborates on inspiration to describe how social media is stepping foundation for the purposeful marketing of social change.

As we built our applications, we considered the four “wings”: Focus, Grab Attention, Engage, and Take Action.

It has been five years since authors Jennifer Aaker and Andy Smith released The Dragonfly Effect: Quick, Effective and Powerful Ways to Use Social Media to Drive Change and forever impacted the founders of CafeGive Social, who at that time were strategizing a cause marketing solution for socially responsible businesses.

CafeGive built its mission and tools around the possibilities this book raises about the structure of social media platforms. The company helps community-centric businesses and organizations run different types of social media campaigns focused on giving back through cause marketing partnerships. CafeGive’s apps also allow clients to easily report and share their corporate social responsibility (CSR) data, making it simple for businesses to tell their brands’ stories using social impact.

In a recent blog post, CafeGive CEO and co-founder Sandra Morris cited The Dragonfly Effect as an important factor in the creation of the company’s niche and products:

“The Dragonfly Effect” had a profound effect on our direction and offerings at CafeGive. As we built our applications, we considered the four “wings”: Focus, Grab Attention, Engage, and Take Action. When we work with a company to put a cause marketing strategy into action, this framework plays an important part in our strategy.”

Each installment in Morris’ blog series will outline how businesses put each of the four principles of The Dragonfly Effect to work using CafeGive applications. The first installment introduces the foundation CafeGive has built to directly address the marketer’s perspective. The post and can be read on the CafeGive blog at

On deck for later in March is Part 2, which will explore Wing One: Creating Focus, as well as the marketing techniques that have worked when businesses create a single, measurable goal.

About CafeGive Social: CafeGive Social is the only company that combines social media marketing with meaningful, action-oriented cause marketing applications and solutions. Our products and services have helped companies, agencies and nonprofits of all sizes connect with customers to build brand, enhance reputation, raise awareness and affect social change. Headquartered in Portland, Oregon, CafeGive Social is a privately held company. For more information, visit

About The Dragonfly Effect: Featuring dynamic, original case studies of global organizations like the Gap, Starbucks, Kiva, Nike, eBay, Facebook, as well as start-ups like Groupon and COOKPAD, The Dragonfly Effect demonstrates how to achieve both social good and customer loyalty by leveraging the power of design thinking with practical strategies. The Dragonfly Effect proves that you don’t need money or power to inspire seismic change. Visit to purchase the book and learn more about their model.

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