Giving a Leg Up to the Start-ups: PeopleKeys Partners with Youngstown Business Incubator to Provide Support Services to Start-up Companies

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PeopleKeys has teamed with the Youngstown Business Incubator (YBI) to provide vital support services to start-up companies. The innovative partnership grants YBI the ability to incorporate DISC personality testing and behavioural analysis services from PeopleKeys into their daily operations, offering start-ups the opportunity to develop better communication, teamwork, leadership, and hiring strategies within their ranks.

According to data published in Forbes, 8 out of 10 entrepreneurs who start their own businesses fail within the first 18 months. The Youngstown Business Incubator and PeopleKeys are partnering up to change those numbers for the better.

The Youngstown Business Incubator (YBI) is based out of the Mahoning Valley in Ohio. YBI is dedicated to ensuring the success of fledgling companies by offering clients guidance on topics such as management training, hiring, leadership development, and basic infrastructure. Currently, YBI provides a home for 32 companies, all of which operate out of the YBI’s four-building campus in downtown Youngstown, Ohio.

The partnership between YBI and PeopleKeys stemmed from a mutual desire to see innovative new tech companies in the region not just survive, but thrive. Jim Cossler, the Entrepreneurial Expert heading up the YBI explains, “In almost every case, the formula for ongoing success for start-up companies is putting the right team together so that a culture of excellence continues throughout the organization in all positions needing filled. This is where PeopleKeys solutions are the next logical step. PeopleKeys uses personality testing and DISC behavioral analysis techniques to help companies find the right people to add to the team. They also help companies understand how to place new hires in an environment that helps the individual and the company reach their ultimate potential. This is a great help to the companies working with the YBI, and a substantial contributing factor to the high success rates we’ve seen.”

Most of the companies the YBI provides a home to specialize in cutting-edge technologies and innovative, patentable ideas. YBI uses their expertise in business development along with PeopleKeys assessment tools to provide support services that ensure these ideas are fully developed, effectively marketed, and leveraged into self-sustaining businesses poised for long-term success. It is always the goal of a business incubator to grow a business until it has the structure in place for continued growth. YBI has had outstanding success in supporting, developing, and growing new businesses, and has drawn the attention of the UBI Index for business incubators, who has rated the YBI as the number one university-affiliated business incubator worldwide.

For more information on the Youngstown Business Incubator, PeopleKeys, and the support services they offer to new companies, visit and Given the strides they’ve made in fostering the success of innovative tech start-ups, don’t be surprised by the technology coming from Youngstown, OH—and don’t be surprised to hear a lot more about the Youngstown Business Incubator and PeopleKeys.

About PeopleKeys

PeopleKeys has been providing tools to measure the connection between personality and human behavior for over 30 years. PeopleKeys believes that an understanding of human behavior can be used to create effective leaders, improve relationships, streamline productivity, improve communication, and make smart hiring decisions. Their DISC personality tests and behavioral analysis tools have been translated into over a dozen different languages, and are sold around the world. For more information about PeopleKeys and their DISC solutions, please contact Marketing Manager Kaitlyn Miller at 330-599-5580 x113.

About the Youngstown Business Incubator

The Youngstown Business Incubator (YBI) was created to facilitate the growth and success of high-value businesses through collaborative partnerships that promote innovative technologies. The Youngstown Business Incubator leverages its entrepreneurial expertise and resource network to meaningfully impact technology-based economic development and community wealth. For more information on the YBI, visit

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Kaitlyn Miller
+1 1.330.599.5580 Ext: X113
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