England (PRWEB UK) 3 April 2015
Serendipity Diamonds, the online diamond jewellery specialist based in Ryde, re-launched their e-commerce website this week to include an online certified diamond search.
The newly created website includes a brand new look and feel to complement their branding and features important security improvements for online shoppers.
“Selling online becomes more complex as time passes. Online selling demands new technology, a better user experience, and improved services for clients,” says Mark Johnson, founder and owner of Serendipity Diamonds.
“Technology and website design continue to evolve at great speed. Selling online is far from simple. Online retailers have to keep up with rapid changes whilst improving service.”
“Increased competition from many overseas brands has encouraged us to target not only the UK market but countries such as Australia, America and Canada. We've been selling internationally for many years but we are just better prepared now with new technology.”
The new website benefits clients. It gives them more personalised services including customised fingerprint engraving for wedding rings. It also includes a comprehensive instant finance application for UK clients and gives all duties and taxes for international clients.
Mark went on to add. “We have our clients in mind at every stage of our website development. This is essential in creating a successful website that performs well for us and our clients.”
Serendipity Diamonds trades from their Ryde showroom based on the Isle of Wight and has an online certified diamond search, which can be found here: https://www.serendipitydiamonds.com/uk/loose-diamonds
Contact: Mark Johnson