Diamonds Direct Offers Appraisal Services for Jewelry Items at No Charge to Customers

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Jewelry store offers appraisal service at no cost to customers for the first item brought in; subsequent items cost just $25 a piece to appraise and will receive a complimentary cleaning, as well

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Here, customers will have the opportunity to work with people who make appraising their pieces a career and full time job. We’re fully invested in the industry.

Diamonds Direct, a jeweler serving the Minneapolis, MN, area, is pleased to announce its appraisal service available to customers. Appraisals of jewelry items are available at no charge for a first item, and they cost just $25 for any additional items that customers bring in.

As Kristina Mahler, a partner at Diamonds Direct explained, the company was originally founded in 1981 and served as an insurance appraisal company. But as Diamonds Direct became more well-known for its fast and friendly service, they expanded into a full-fledged jeweler including appraisals.

This service is fairly unique to Diamonds Direct, said Mahler. Most other jewelers will charge between $50 and $150 per appraised item, so getting a no-cost or $25 appraisal on items is a big advantage for customers who own fine jewelry.

"People come to us because we are always very straightforward and honest," Mahler said. "It's a great service considering the fact that we don't charge a penny for that first item."

Diamonds Direct will appraise mostly jewelry, such as a brand new engagement ring. They also will appraise estate pieces for those who are going through an estate sale.

The no cost appraisal is offered year round. Customers are encouraged to make an appointment beforehand by calling Diamonds Direct, and they will need to bring the piece's paperwork with them along with the piece that needs appraising.

Staff members at Diamonds Direct will take a look at any of the precious stones customers bring in, and they will also clean them before doing a full inspection and grading the stones.

Customers are then able to take the records they receive from Diamonds Direct and give them to their insurance agents. If the agents have any questions, Diamonds Direct will speak to them, too.

These services, said Mahler, set them apart from other jewelry stores and appraisal services in the area.

Because Diamonds Direct doesn't advertise, the complimentary appraisal service is a great way to get people through the door, Mahler said. This gives customers the opportunity to ask other questions about the store's services, such as "Which jewelry items would make an appropriate gift?" or "How do I custom design an engagement ring?"

More importantly, Mahler said, news of this service travels quickly among current and prospective clients.

But the word of mouth isn't the only thing that moves fast, said Mahler. Where many appraisers of jewelry and other goods will keep a customer's item for up to two weeks, Diamonds Direct will only take a half hour -- sometimes less -- to appraise an item.

"We had one woman who came in with quite a few items," Mahler said of a recent customer. "She dropped them off and ran a few errands, and when she came back an hour later, her items were ready to be picked up."

Customers who call ahead and want an estimate of how long this experienced appraisal service will take are always surprised that Diamonds Direct gives them a half hour wait period, Mahler said.

Mahler is proud to be part of the Diamonds Direct team, where appraising is more than a job that she and other workers show up to.

"Many retail stores who do the same thing we do will only have part time employees who don't often stick around with the company for very long," she explained. "Here, customers will have the opportunity to work with people who make appraising their pieces a career and full time job. We’re fully invested in the industry.”

About Diamonds Direct

Diamonds Direct, located in Minneapolis, offers a full range of jewelry store services including engagement rings, repairs, appraisals, custom designs, cleaning and inspections. To learn more, visit

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Kristina Mahler
Diamonds Direct
+1 (763) 600-7551
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