Seamless browsing of our website on mobile devices has the potential to change our customers' buying habits, and therefore, our own, as well.
Quakertown, PA (PRWEB) March 31, 2015
Secure™ Cable Ties strives to maintain its position as a leading online marketplace for fasteners that come to the aid of all those involved in telecommunication installations.
To that end, the company announces a new, mobile-friendly website. To be launched immediately, the website is set to accommodate the needs of customers wishing to access it from smartphones, tablets, smart TVs, smart watches, smart wristbands, and all other emerging devices.
Whereas the previous website would have typically redirected users to a version specific to desktop web browsers, the current installment will automatically adapt to the device in question, regardless of its operating system, screen size or browser. This responsive website is a cost-effective alternative to developing a stand-alone mobile version that would otherwise run alongside the desktop one.
Jeramie Cavanaugh, Marketing Executive for Secure™ Cable Ties, claims 'this is a responsive site, which will adjust its layout based on the screen size of the user'. He adds that 'it allows for easy access on the go', acknowledging the need to adapt to changing patterns in consumer behaviour.' Jeramie expects to see 'a boost in sales, given the increased visibility of the website in search engine results, and ultimately also a boost in the number of potential customers'
George McDowell, Product Manager, says 'seamless browsing of our website on mobile devices has the potential to change our customers' buying habits, and therefore, our own, as well'. George hopes the change will 'increase the company's reach to mobile and tablet users'. He adds that analysis has shown that customers would occasionally disengage with the website if product images and text wouldn't load properly, and that 'the company is poised to provide a solution to the issue'.
Jeramie states that the decision 'was informed by current statistics on mobile usage', and that it comes as a natural consequence of the fact that 'the company has recently adopted a mobile marketing strategy in response to changing customer buying trends'.
Business analysts have been pointing out for years that the proliferation of the countless web applications released to the general public will increase Internet use, and ultimately change their buying habits. This shift to on-the-go purchasing gives companies the impetus to accommodate the smaller screens of the universally adopted mobile devices, providing a unified website design that will provide crisp, clear, visually appealing content and image, irrespective of device.
Secure™ Cable Ties stocks a wide selection of flexible fasteners, ranging from loop straps and hooks to cable mounts and electrical tape for professional TV, modem, router and telephone installers, tradespeople and homeowners alike. As a market leader, Secure™ Cable Ties is attuned to the needs of its customers, updating its product offering continuously and regularly fine-tuning its marketing strategy, in keeping with global trends.