TGK and Cgray Recognized for Web Development: New liquidlogic Website Receives Ecommerce Miva Award

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Tayloe Gray Kristof (TGK), a full-service digital marketing and creative services agency, has received a Blades Award for the development of ecommerce website, liquidlogic Kayaks. The website is the 2015 MivaCon Blades Award winner for the Best Website Small Business Class.

2015 MivaCon Blades Award for the Best Website Small Business Class given to TGK.

We put our hearts and souls into this project and could not be happier with how the site turned out.

Tayloe Gray Kristof (TGK), a full-service digital marketing and creative services agency, has received a Blades Award for the development of ecommerce website, liquidlogic Kayaks. The website is the 2015 MivaCon Blades Award winner for the Best Website Small Business Class. Developed on the Miva Merchant platform, liquidlogic’s new website provides consumers a visually appealing, highly functional, and easy to use shopping experience.

Through a partnership with Cgray, TGK developed a custom built website, using a combination of the Miva ecommerce infrastructure and WordPress. The new website is fully responsive and optimized for mobile devices. The TGK team also implemented a custom online fulfillment solution, which reduces costs and streamlines the product sales and delivery process.

“We are honored to have received the Blades Ecommerce Award for Best Small Business Class Website. We put our hearts and souls into this project and could not be happier with how the site turned out. We feel that the site accurately portrays our brand and our passions, while providing the end user with a seamless buying experience through the Miva platform. I want to extend a special thank you Chris Hayden at Cgray, Nathan Tayloe, Megan Mabe, and the entire TGK team for all their hard work and dedication to make our vision for liquidlogickayaks.com become a reality,” states Tyler Brown, business analyst and project manager for liquidlogic Kayaks.

To qualify for the Best Website Small Business Class, award winners must do less than $1 million in annual online sales, and less than $10 million, in combined online and brick-and-mortar sales each year. Recognition is awarded every year at the MivaCon Annual Blades Award ceremony.

“It is a great honor to be recognized for our work in the ecommerce space. We are long-standing partners with the Miva development team, and are very proud that the liquidlogic website received deserving acknowledgement at the MivaCon 2015 Blades Awards,” states Nathan Tayloe, COO and partner for TGK. Tayloe continues, “The development of this site supports liquidlogic’s fundamental shift to 100 percent online sales, ultimately eliminating their brick-and-mortar retail in the United States. The new site leverages leading technology and intuitive user design that provide liquidlogic the platform they need for future growth and expansion.”

About Tayloe Gray Kristof
Tayloe Gray Kristof (TGK) is a full-service digital marketing and creative services agency located in Downtown Wilmington, NC and is ranked as the #1 Advertising and PR firm in the Wilmington Business Journal’s 2015 Book on Business. The company develops integrated marketing programs that help brands connect + thrive℠. For more information, visit http://www.tg-k.com.

About liquidlogic Kayaks
liquidlogic Kayaks is an innovative kayak manufacture located in Fletcher, North Carolina near top-rated white water rapids. With worldwide distribution centers in Europe, New Zealand, and Russia, liquidlogic proudly provides state of the art kayaks for paddlers and adventure seekers all over the globe. liquidlogic products are sold online at http://www.liquidlogickayaks.com.

About Miva, Inc.
Miva is a leading supplier of ecommerce software and services to small and medium-sized businesses. The company provides online merchants, developers, web designers and web hosts with the information and technology needed to be successful in today's online selling environment. Miva's stores have processed over $100 billion in online sales since 1997, providing an enterprise-grade ecommerce platform at a price point accessible to the small business market. For more information, visit http://www.miva.com.

About Cgray
Cgray is a creative shop located in the Blue Ridge Mountains near Asheville, North Carolina. Capable of providing a wide range of digital and print design services, Cgray specializes in distinctive visual communication designed to motivate consumers and elevate businesses. For more information, visit http://www.cgraydesign.com.

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Claire Dillard
Bon's Eye Marketing
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