"It’s now critical for marketers to harness the new data stemming from these engagement programs to better understand their consumers, and activate and convert their audiences,” said Wendell Lansford, CEO of Offerpop.
NEW YORK, N.Y. (PRWEB) March 31, 2015
Offerpop today announced the addition of a consumer data product to its engagement marketing software-as-a-service platform, empowering brands to develop rich consumer profiles, perform advanced segmentation and analysis, and activate consumers through highly targeted and personalized marketing initiatives.
Offerpop now provides a groundbreaking new way for brands to collect, own, and manage the valuable social, behavioral and affinity data acquired when consumers engage with them across channels – from mobile and social to email and e-commerce. Offerpop automatically aggregates and appends the data to dynamic individual consumer profiles owned by the brand and managed within the Offerpop platform, enriching these profiles over time as consumers continue to interact with brand experiences. This “top of funnel” engagement data can be unified with “bottom of funnel” information such as purchase history, enabling brands to optimize engagement marketing initiatives and calculate ROI, including increases in average order value and lifetime value.
“Today’s ‘always on’ world offers limitless opportunities for brands to engage with consumers across digital and traditional channels. It’s now critical for marketers to harness the new data stemming from these engagement programs to better understand their consumers, and activate and convert their audiences,” said Wendell Lansford, CEO of Offerpop. “Our new data product allows brands to collect, own and manage their consumer engagement data in one system built to produce the best marketing results in the industry.”
Brands can now unlock the power of proprietary consumer engagement data to deepen understanding of consumers and improve conversion across marketing channels. With Offerpop, marketers can drive targeted ad buys, personalize and segment email marketing, and identify affinity-based partnership opportunities. Campaign performance can also be tracked in detail, allowing brands to pinpoint how each demographic or audience segment is responding to marketing messages, measure the value of engagement across channels, and optimize marketing strategy and spend accordingly.
“Offerpop’s insights offer us the opportunity to adjust our social media and marketing strategy like never before,” said Dario Lopez, Director of Digital Media & Development at Latina Media Ventures. “No longer do we need to rely on multiple third-party services to aggregate and make sense of all of the data from various networks. Not only does this tool save us time, it helps us meet our bottom line.”
Offerpop has already established itself as the leader in engagement marketing, powering hundreds of thousands of experiences for brands such as Audi, Amazon and Comedy Central. Offerpop helps marketers spur digital, mobile and social engagement through customized experiences, user-generated content, and conversion capabilities. Offerpop’s user-generated content solution includes aggregation, curation and display of photo, video and text content across channels, rights management, the ability to share special offers, and out-of-the-box conversion features, including purchase tracking.
Data and Analytics Capabilities
● Enriched Consumer Profiles: automatically build unified profiles with identity matching; progressively enrich profiles with behavioral, affinity and other engagement data; integrate Offerpop engagement data with existing email, CRM, DMP and e-commerce platforms to enrich profiles with additional information such as purchase history.
● Analytics: surface key insights across your audience and monitor engagement marketing program performance in a unified, easy-to-understand dashboard.
● Segmentation: navigate and explore consumer data, including defining and saving dynamic segments based on demographic, behavioral and affinity criteria.
● Activation: activate segments via Custom and Lookalike Audience advertising on Facebook, Tailored and Lookalike Audience advertising on Twitter, personalized email campaigns, and other marketing channels.
About Offerpop
Offerpop is an engagement marketing software-as-a-service platform transforming how global brands engage and convert today’s mobile and social consumers. Leading enterprises and agencies use Offerpop’s integrated platform to power engagement experiences across marketing channels, manage user-generated content everywhere, and improve marketing activation with rich consumer profiles harnessing behavioral and affinity data. The company is headquartered in New York City, with offices in London, San Francisco and Portland.