THAT Agency Creates A Virtual Game to Promote New Warsteiner Packaging

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Warsteiner, Germany’s largest privately owned beer brewery and longtime client of THAT Agency, recently rolled out a branding refresh that includes a new logo and packaging. To promote its new brand elements, Warsteiner appointed THAT Agency to design, develop and market a virtual game, named Pilsener Pursuit.

“Warsteiner came to us with a unique challenge, to incorporate their new branding into a simple game that would be fun for their customers" said Bill Teubner, President of THAT Agency.

Warsteiner, Germany’s largest privately owned beer brewery and longtime client of THAT Agency, recently rolled out a branding refresh that includes a new logo and packaging. To promote its new brand elements, Warsteiner appointed THAT Agency to design, develop and market a virtual game, named Pilsener Pursuit.

Pilsener Pursuit takes players on an adventure through four different American cities with a cat in search of Warsteiner. By averting obstacles and collecting cans, bottles and six-packs of Warsteiner the cat accumulates points. Additionally, prizes will be awarded periodically to the players in the U.S. with the highest scores.

THAT Agency built Pilsener Pursuit using HTML 5 alongside the JavaScript library phaser. Aside from that, the game is entirely custom built. Pilsener Pursuit can be found on the Warsteiner US website, and can be played from any device including desktops, tablets or smartphones using the internet browser. "Warsteiner came to us with a unique challenge, to incorporate their new branding into a simple game that would be fun for their customers" said Bill Teubner, President of THAT Agency. THAT Agency will be marketing and promoting the game across multiple social media channels including Facebook, Twitter and Pinterest.

About THAT Agency
THAT Agency is a full-service interactive design agency whose focus is all about their clients, including their web designs and development, search engine optimization and pay per click management and social media marketing. THAT Agency also provides business planning services, such as: specification documentation, wireframes and competitor analyses, for companies of all sizes, from start-ups and sole proprietorships to Fortune 500 corporations. For more information about all of the services or to get a quote, visit http://www.thatagency.com or phone 561.832.6262.

About The Warsteiner Brewery
Warsteiner Brewery, founded in 1753, is one of the largest private breweries in Germany. Its flagship is the Warsteiner Premium Verum brand, one of the most popular beer brands in Germany and the world’s No. 1 imported premium Pilsener among German private breweries. It also produces WARSTEINER Fresh (non-alcoholic) with 0.0% alcohol. The Warsteiner Group owns interest in König Ludwig GmbH & CO. KG Schlossbrauerei Kaltenberg (König Ludwig Weissbier, König Ludwig Dunkel). The Warsteiner Group sells its products in more than 60 countries worldwide.

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Michelle Sternbauer
@THAT_Agency
since: 02/2009
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