HGTV Visionary to Present at B2B Floral Expo

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Susan Packard to Keynote at the International Floriculture Expo

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She has a unique approach to creativity, branding, and innovation that resonates with our audience.

The International Floriculture Expo has announced Susan Packard, co-founder of HGTV, as the Keynote speaker for the International Floriculture Expo that will take place June 8-10, 2015 at McCormick Place in Chicago, IL. The 2015 show will be co-located with United Fresh and the Food Marketing Institute’s FMI Connect and is expected to draw 14,000 attendees.

“Susan Packard is a thought-leader,” says Bob Callahan, Group Vice President for Diversified Communications. “She has a unique approach to creativity, branding, and innovation that resonates with our audience.”

A founding visionary network executive of the company behind HGTV, Food Network, Travel Channel, and other popular cable channels, Susan Packard’s approach to leadership, branding, and innovation has helped her build — and lead — extraordinary organizations that both consumers and employees support loyally. Her new book New Rules of the Game: 10 Strategies for Women in the Workplace helps others to do the same.

This Keynote complements hundreds of companies showcasing products from all segments of the floral industry. Companies interested in exhibiting should contact sales(at)floriexpo(dot)com.

Industry professionals wishing to attend can register at http://www.floriexpo.com.

About the International Floriculture Expo
Produced by Diversified Communications, the International Floriculture Expo is an annual event where the floral industry gathers to discover new products, source new suppliers, network, and learn. It is considered the leading industry trade event, bringing together the highest-volume buyers from the floral industry, connecting them with companies that offer an array of products and services.

IFE 2015 will be co-located with United Fresh and the Food Marketing Institute’s FMI Connect in Chicago. The combination of these powerful events will bring together cross-category retailers from high volume mass markets and mid-size grocers, to independent operators from local, national and international markets. http://www.floriexpo.com

About Diversified Communications
Diversified Communications is a leading international media company providing market access, education and information through global, national and regional face-to-face events, digital products, publications and television stations. Diversified serves a number of industries including: floral, cultural foods, seafood, food service, natural and organic, healthcare, commercial marine, technology and business management. Based in Portland, Maine, USA, Diversified has divisions in the Eastern United States, Australia, Canada, Hong Kong, Singapore, Thailand and the United Kingdom. http://www.divcom.com

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Justin Childs
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