NCompassTrac Elevates Customer Product Experience at Harley-Davidson

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Using advanced mobile, wireless mesh and cloud technology, Harley-Davidson has raised the bar for experiencing the excitement and quality of its products for both prospects and customers alike.



With the next generation of consumers, comes a new set of demands for automation and a digital product experience that we have never before seen.

The rollout of the Global Lead and Demo Ride system is a first of kind system that speeds the process of authenticating riders, digitally capturing signed waiver forms, assigning them to a motorcycle group and then checking them out on the ride of their choice.

While on the ride, the system calculates ride duration and uses large monitor displays to keep subsequent riders informed of when to expect the desired equipment to be available. Once checked back in, a rider can participate in a quick post ride survey that is electronically captured and a photo of the rider is taken on their ride of choice and then instantly emailed to them with a URL link to share with friends and social networks. Since a “Harley Card” is issued at registration time, it can be used for any and all subsequent product interactions such as the popular JumpStart experience.

The technology used takes advantage of the best of class mobile, wireless, infrared scan, and cloud computing applications developed by NCompassTrac LLC. “We could not be more honored than to bring this to market with the world leader in high quality motorcycle production” states Kevin Cooper, CEO of NCompassTrac. “With the next generation of consumers, comes a new set of demands for automation and a digital product experience that we have never before seen. Harley-Davidson not only recognizes this, but has taken the necessary actions to welcome a new generation of riders to the brand.”

The Global Lead and Demo Application have been used to power events around the globe including San Paulo Brazil, Guadalajara, Mexico, Dallas Texas, Cleveland Ohio and Daytona Beach, Florida.

“Rolling the system out in multiple languages and locations has given us the ability to exercise the multi-tenancy design as well as its multi-language support” according to Chris Daden, CTO NCompassTrac. “So far, we are extremely pleased with the results and look forward to a successful Global deployment throughout the year.”

About NCompassTrac LLC: is a leading software technology company located in Laguna Hills, California with over 60 years of expertise in enterprise software that builds advanced mobile, wireless and cloud based computing solutions for the Automotive, Power Sports and Event markets that make a positive economic impact on the way companies work.

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Ron Vangell
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