What Do Mints, a World Renowned UCSD Biochemist, Vitamins and a Zany Musician Have in Common?

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VimVida, San Diego-Based Vitamin Mint Company, Goes Gonzo Launching Witty Kickstarter Campaign and Shocks Audiences on Food Fortunes to Market Revolutionary New Product

Dr. Hendler's Original Vitamin Mints

Dr Hendler's Vitamin Mints

Dr. Hendler's mints have made an unforgettable splash in the media to gain exposure

Dr. Hendler’s Vitamin Mints is a ground breaking, innovative mint company with a fantastic back-story. With a recent debut on Food Fortunes, Food Network’s brand new hit Shark Tank spin-off, Dr. Hendler’s Vitamin Mint Company embraces Gonzo style publicity and pulls out all the stops to get exposure for its revolutionary product.

The Vitamin Mint -- created by the late Dr. Sheldon Hendler, author of the PDR for Nutritional Supplements, (a.k.a. the bible of supplements) and other great works such as the Doctors Vitamin and Mineral Encyclopedia -- has made an unforgettable splash in the media to gain exposure. Ross Hendler, the managing director and marketer for Dr. Hendler’s Vitamin Mints, bass player and musician, has launched a fun, eye catching Kickstarter Campaign to grow grassroots support for the innovative and revolutionary Vitamin Mint recently renamed for his late father, famed doctor and UCSD Biochemist.

The Kickstarter Campaign, featuring a message from Ross, humorous cartoons, a Telly Award winning commercial, and tons of interesting facts, offers a number of rewards including a grand prize 3 night stay in La Jolla at the Hendler’s 3 bedroom beachside guest house to its main contributors.

Dr. Hendler’s Vitamin Mint Company is seeking $100,000 for a manufacturing run featuring the new commemorative packaging honoring the late inventor. If the funding is successful Dr. Hendler’s will launch a full manufacturing run highlighting the new commemorative Dr. Hendler tins and host a huge party in La Jolla for its main supporters. To learn more about the campaign visit: https://www.kickstarter.com/projects/668495799/dr-hendlers-mints-for-fresh-breath-and-good-health

VimVida Corporation is a La Jolla, California company dedicated to creating healthy alternatives for sugary snack foods and confectionaries.

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Willy Rodriguez
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