Hinge Research Institute Releases New Research on Accounting and Financial Services Marketing: Visible Experts℠ Reveal Important Insight on Industry Trends

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Hinge Research Institute surveyed over 130 Visible Experts to determine how their visibility impacts their own firms and clients.

The ultimate take-away from this research is clear. Visible Experts are playing a tremendously important role in today’s accounting and financial services industry.

Hinge Research Institute released new research analyzing the influence of Visible Experts℠ in the accounting and financial services industry. The report was released on March 30, 2015 as a free download on Hinge’s website, http://goo.gl/rjQo6f.

“Hinge’s past research has found that accounting and financial services buyers are seeking out providers in a very specific way. In an industry in the midst of unprecedented upheaval, buyers are finding confidence in experts with high profiles and strong reputations,” said Lee Frederiksen, Managing Partner at Hinge. “Our mission was to further investigate this phenomenon we describe as The Visible Expert℠. We surveyed over 1,000 purchasers and walked away with game-changing insight on how firms are going to market.”

The study examined several aspects of buyers’ relationships with high-profile expertise:

  •     Why and how buyers seek out high visibility experts
  •     How buyers “check out” potential service providers
  •     What convinces buyers that someone is a Visible Expert
  •     Benefits of working with a Visible Expert in accounting and financial services

In addition, 130 Visible Experts were surveyed to find out more about their journeys to the top of their fields, and how their visibility impacts their own firms and clients. Hinge investigated:

  •     Hourly rates firms will pay for Visible Experts
  •     Top lead sources for these industry stars
  •     The most impactful marketing tools for high visibility experts
  •     What makes certain professionals ascend to Visible Expert status at an especially fast pace

“Another key feature of the report is an interview with Visible Expert Blake Christian, a tax and finance professional who started with a small column in his local newspaper and rose to national, industry-wide prominence,” continued Frederiksen. “Blake’s day job is now supercharged by his own independent success as a sought-after speaker, writer, and columnist.”

“The ultimate take-away from this research is clear. Visible Experts are playing a tremendously important role in today’s accounting and financial services industry. Buyers are looking to them as trusted advisors for their own biggest challenges. And Visible Experts themselves are using a variety of tools to rise in stature and create profound benefits for themselves and their firms,” Frederiksen concluded. “We encourage everyone in the industry to learn, grow, and thrive from this research.”

The report is available for free download at http://goo.gl/rjQo6f. Drawing on the same research, separate editions have also been published for three other professional services sectors: management consulting, architecture/engineering/construction services, and technology services. For more information or to participate in future research, contact research@hingemarketing.com.


The Hinge Research Institute publishes original, independent studies on high-growth professional services firms and their clients, bringing scientific rigor to marketing. We educate firms so they can grow and prosper. The Institute is a division of Hinge, a leading branding and marketing firm for the professional services. Hinge offers a complete suite of marketing services, including research and strategy, brand development, online marketing programs, award-winning creative, and high-performance websites. Visit Hinge's extensive library of research reports, books and other publications at http://www.hingemarketing.com/library.

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Stacy Picking
Hinge Marketing
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