280 Group Releases Optimal Product Process™ 2.0 To Help Silicon Valley Companies Scale

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Second Edition Incorporates Feedback From Tens of Thousands of Clients Adds Flexibility to Support Teams using Agile, Waterfall, or Hybrid Development

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The Optimal Product Process gives start-ups, as well as established companies, the confidence that they are making the right critical decisions about products at every phase of the product lifecycle.

Brian Lawley, Founder and CEO of the 280 Group, today announced the release of the Optimal Product Process 2.0. Based on feedback from tens of thousands of the 280 Group’s training and consulting clients, the update of the 280 Group’s Product Management framework is designed to help start-ups and small companies in Silicon Valley and elsewhere scale and continue to deliver excellent products as they grow.

To help companies fully adopt and customize the Optimal Product Process, the 280 Group is offering training, templates, and certifications.

“With the advent of techniques like Agile and Lean, start-ups in Silicon Valley have been able to bootstrap their way to initial success with little or no process and funding,” said Lawley. “But many of these companies will find a breaking point at which they are not able to scale and go beyond their initial success. They reach a point where they have so much activity and so many people that the founders can no longer make all of the calls and be involved in all of the product decisions.”

It’s at this point, according to Lawley, that a company needs to implement a strategic Product Management framework to ensure they continue to build the right products for the market.

The Optimal Product Process gives start-ups, as well as established companies, the confidence that they are making the right critical decisions about products at every phase of the product lifecycle. It gives product teams a comprehensive and proven method for building customer-focused products for all markets and industries.

The framework encompasses seven phases of a product’s lifecycle. It identifies roles and responsibilities for both product management and product marketing, and it identifies the gates that must be passed in order to move to the next phase of development.

The benefits and advantages of the Optimal Product Process include:

·     Covers all phases of the product lifecycle
·     Supports and builds on an industry standard seven-phase lifecycle
·     Has corresponding vendor-neutral certifications
·     Can be completely customized for any company and development methodology
·     Provides for continuous improvement of Product Management
·     Leverages work and skills across teams, as well as companies and industries

“Higher profits, better products, and long-term competitive advantage are the result of implementing excellent Product Management methodology,” said Lawley. “By applying the Optimal Product Process, companies can expect to deliver products that delight their customers and at the same increase revenues and profitability.”

About Brian Lawley and the 280 Group

Brian Lawley is recognized as a thought-leader and authority on Product Management and Product Marketing. He is the CEO and Founder of the 280 Group, which helps individuals and companies do great Product Management. Lawley is author of five best-selling Product Management books and one of the creators of the Optimal Product Process™. He is also the former President of the Silicon Valley Product Management Association (SVPMA), was awarded the AIPMM Award for Thought Leadership in Product Management, and has been featured on World Business Review and the Silicon Valley Business Report.

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David Parmet
Weaving Influence
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