Lowe Profero Unveils Further Global Expansion

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Lowe Profero, the digital arm of Lowe and Partners, is strengthening its global presence with the opening of its first West Coast office in San Francisco, and the expansion of its Asian network to Bangkok, Thailand.

Aaron Reitkopf and Matthew Hall

Digital marketing is blurring the world’s borders, and our strategy of expansion based on great client work is offering us some fantastic opportunities to take advantage of a shifting global economy.

Lowe Profero the digital arm of Lowe and Partners, is strengthening its global presence with the opening of its first West Coast office in San Francisco, and the expansion of its Asian network to Bangkok, Thailand.

The new San Francisco and Bangkok offices join Beijing, Chengdu, New York, Hong Kong, London, Seoul, Singapore, Shanghai, and Sydney to expand Lowe Profero’s global network to eleven offices across eight countries and three continents.

The SF office will be headed up by industry heavyweight Matthew Day, who joins Lowe Profero in the position of Managing Director, San Francisco. A respected digital practitioner, Matthew co-founded first-generation digital marketing firm Beyond Interactive, and was Founder and CEO of SF-based creative agency Silverfox.

Robert Hall, former Digital Director from DDB Sydney and more recently General Manager of Lowe Thailand, will manage Lowe Profero’s Bangkok office.

Lowe Profero’s continued expansion will create a global network of over 600 digitally inspired creative, media, technology and strategic talents, partnering with some of the world’s biggest and most exciting brands including Diageo, DFS, Unilever, and Western Union.

Lowe Profero co-founder and Global CEO Wayne Arnold said the new offices complemented the agency’s already strong US and global presence.

“Digital marketing is blurring the world’s borders, and our strategy of expansion based on great client work is offering us some fantastic opportunities to take advantage of a shifting global economy,” he said.

“We already work closely with major clients such as Kaiser Permanente and Western Union on the West Coast of the US, so opening a permanent base in SF seemed like a logical next step.

“Similarly Thailand is an incredibly interesting place both economically and culturally, and creating a permanent presence in Bangkok strengthens our already impressive Asian network working on some fantastic clients including Asia Direct and DFS.

“I’m delighted we have attracted such inspiring industry figures as Matthew and Rob to lead our new offices. Both combine formidable talent and local knowledge, with a global commercial outlook that will help lead Lowe Profero to even greater heights in 2015 and beyond,” he added.

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Toby Hemming
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