More and more, businesses want feature-rich apps that can move around as much as they do.
San Francisco, CA (PRWEB) April 02, 2015
GetApp, the largest cloud-based business apps marketplace, has released new research identifying that more than 86 percent of managers and owners of small and medium-sized businesses think that their business software should be mobile accessible.
The research, based on responses from a panel of more than 1000 business owners, was conducted as part of GetApp’s independent research program, GetData. The program aims to fully understand the true impact of SaaS (Software as a Service) and cloud-based solutions on small and medium-sized businesses, while also understanding how SaaS customers interact with their products and services.
While 86.9 percent of the panel say that their business software should be mobile accessible, over a third, 36.2 percent, say that it’s absolutely necessary. Only 13.1 percent of the panel say that mobile accessibility for their business apps isn’t important.
Christophe Primault, co-founder and CEO of GetApp, says, “It’s no secret that today, mobile is more important than it’s ever been for businesses. What this latest research confirms is that it’s no longer good enough for a business app to provide an excellent desktop-only experience. More and more, businesses want feature-rich apps that can move around as much as they do.”
Full survey details:
Answers to the question: “How important is it that you can access your business software via a mobile device?”
#1: It’s important (50.7%)
#2: It’s absolutely necessary (36.2%)
#3: It doesn’t matter either way (13.1%)
Demographics: 1000 US-based managers and owners of small and medium-sized businesses between the ages of 25 and 54 with an average inferred annual of $50k-$150k.
More about GetApp: GetApp is an online marketplace for cloud-based business apps, specializing in helping small and medium-sized businesses find, research, and get in touch with business app providers from over 100 software categories. GetApp's Europe office is based in Barcelona, Spain, and the US office is in San Francisco, CA.