Although smartphones and tablets have the potential to generate positive growth for the digital photography market since they are leading consumers to take more pictures than ever, this level of convenience can also have a negative impact on the market.
Weymouth, MA (PRWEB) March 31, 2015
In today’s digital age, photos can be instantly viewed and shared anytime, anywhere. Mobile devices like smartphones and tablets are more prevalent than ever, and most of these devices include high-quality cameras. Although smartphones and tablets have the potential to generate positive growth for the digital photography market since they are leading consumers to take more pictures than ever, this level of convenience can also have a negative impact on the photo printing market. Many of today’s consumers simply don’t see a need to print photos since sharing, viewing, and storage can all be handled digitally and with mobile devices is now easier than ever. As a result, fewer consumers are printing their photos—and those that do print are generally printing less frequently.
InfoTrends believes that the market can counteract this trend by educating consumers about the value of printed photos. Hard-copy prints provide something tangible that can be passed down to the next generation, and physical prints will be much easier to access and view as time goes by. Furthermore, there is no guarantee that digital photos stored on hard drives, cloud sites, CDs, and flash drives will even be accessible in the future. Technologies are changing at a dizzying pace, and there’s no telling when certain electronic storage methods will become obsolete or fail. The intrinsic value of printed photos is often forgotten in today’s world of instant gratification, but market players can help counteract this trend through market education. This is particularly important among consumers who have no experience with printing photos, like younger people that have grown up using electronic screens and don’t have any nostalgic connection to printed photos.
People with a higher propensity for photo printing are an important demographic for industry vendors. InfoTrends’ research has shown that parents—especially those with young children—are particularly likely to print photos. In addition to marketing to parents who are already printing their photos, vendors should also target young consumers who might be starting families in the near future. Parents will have a vested interest in preserving memories for future generations, and printed photos may be the single best way to do this. Photo printing companies also need to constantly work to improve the experience of ordering prints from mobile devices and find effective ways to market mobile photo printing to their customers.
InfoTrends’ U.S. Consumer Photo Prints Market Forecast: 2013-2019 measures and calculates the market size and growth potential of digital photo prints. In addition, this market forecasts discusses trending consumer behaviors that will likely influence the market. It also considers the probable outcome of current and future consumer behaviors and explores the potential effects that these behaviors will have on the photo printing market.
For more information, please visit our online store or contact Matt O’Keefe at 781 616 2115 or matt.okeefe(at)infotrends(dot)com.