Southwest Hearing Center Now Offering Hearing Aids That Will Change the Way You Think About Hearing

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Southwest Hearing Center, with Arizona locations in Scottsdale and Phoenix, is now offering the powerful Oticon digital hearing aids featuring BrainHearing™ technology. Designed from a radical new perspective, these cutting-edge hearing aids are built based on the way the brain processes auditory information, resulting in clear, natural sound.

Southwest Hearing Center
BrainHearing takes the research and design process for hearing technology in an entirely new direction, based on the principle that hearing actually occurs in the brain, not in the ears.

Southwest Hearing Center is proud to offer Arizona the revolutionary Oticon hearing aids made with BrainHearing™ technology. BrainHearing takes the research and design process for hearing technology in an entirely new direction, based on the principle that hearing actually occurs in the brain, not in the ears.

“With BrainHearing, we further advance our ‘brain first’ audiological focus, first introduced in 2003,” says Oticon President Peer Lauritsen. “Rather than emphasize amplification and suppression of sounds, our audiological approach recognizes that speech understanding and comprehension are cognitive processes that happen in the brain.”

Traditional hearing aids, designed with the ear in mind, are essentially miniature amplifiers, increasing the signal strength of sound and forcing it into the ear. The problem with this approach is that it ignores the way the brain process and perceives sound. By amplifying all sounds and frequencies, including the ones someone with hearing loss can already hear well, the brain becomes overwhelmed, fatigued, and confused.

Conversely, BrainHearing technology amplifies only the sounds and frequencies those with a hearing loss have trouble hearing or wish to pay attention to. By dynamically processing sound before amplification, Oticon hearing aids send a modified signal to your ear in a way that the brain can efficiently process. These modified signals allow the user to organize sounds, orient to the environment, hear better in noisy settings, understand speech more clearly, switch focus, and listen according to personal preferences.

Oticon hearing aids with BrainHearing technology accomplish this with four key features:

Speech Guard E protects the sound of speech, allowing the user to hear conversations even in the presence of loud background noise.
Spatial Sound allows the user to locate the source of sounds and orient to the environment.
Free Focus allows the user to shift focus from one conversation or focal point to another.
YouMatic allows the user to personalize sounds based on preferences and needs.

Additional information about Oticon hearing aids featuring BrainHearing technology can be found at or by calling the contact numbers below.

About Southwest Hearing Center

Southwest Hearing Center is a full-service audiology practice located in Arizona, with locations in Scottsdale and Phoenix. Equipped with state-of-the-art technology and compassionate staff, Southwest Hearing Center offers comprehensive services including hearing tests, hearing aid evaluations, custom hearing aid fittings, hearing aid cleanings, rehabilitative counseling, preventive care advice, and service and repair for all hearing aid models. With services delivered in a relaxed and comfortable atmosphere, Southwest Hearing Center is Arizona’s leading destination for better hearing.

Ronald W. Miller, Au.D.
Southwest Hearing Center

Two Arizona locations:
Southwest Hearing Center
7331 E. Osborn Drive, Suite 245
Scottsdale, AZ 85251
P: 480.648.2494
F: 480.949.0342

Southwest Hearing Center
3104 E. Indian School Rd., Suite 120
Phoenix, AZ 85016
P: 602.235.0237
F: 602.224.5981

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Ronald W. Miller, Au.D.
Southwest Hearing Center
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