Effective Student Marketing Enters Video Competition in 2015 Run for the Troops 5K

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Effective Student Marketing, a digital marketing agency specializing in higher education, submits team training video for the 6th Annual Run for the Troops 5K being held in Andover, MA

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We're happy to participate and support this worthy cause

Effective Student Marketing, an Andover-based digital marketing agency, has submitted a fun and playful team training video to the Run for the Troops 5K, being held on Sunday, April 12th in Andover. The 3 minute video, which serves as sequel to one the marketing agency produced last year, pits reigning Effective Student Marketing race champion Justin Martell against upstart Ali Hughes.

According to event director Bill Pennington, encouraging teams to submit videos was just another way to bring attention to the race and the worthy cause it supports. Pennington said the video competition was actually inspired by last year’s Effective Student Marketing video. In that video, company president Andy Kelley offered up his office as prize to anyone who could best him in the Run for the Troops 5K. Martel took on the challenge and won. The newest video finds Martell happy, complacent, out-of-shape, and perhaps not ready for challenger Hughes.

“The video was just a fun way to bring attention to all the good Run For The Troops does,” said Kelley. “We’re happy to participate and support this worthy cause.”

Effective Student Marketing is a sponsor of the race and a corresponding Friday evening dinner and silent auction. The pair of events help raise money for local veterans in affiliation with the national nonprofit Homes for our Troops, an organization committed to housing disabled and injured veterans.

Proceeds from this year’s events will help build a specially adapted home for Marine Staff Sergeant Hans Blum who lost both his legs when he stepped on an IED while serving in Afghanistan in 2012. Funds will also help soldiers with post-traumatic stress disorder who are receiving therapy at the Ironstone Farm in Andover. Ironstone uses horses to provide therapy for people with a wide range of physical, cognitive and emotional disabilities.

The race begins at 9:00 AM at 36 Bartlett Street and loops through the neighborhoods of Andover. There will be live entertainment and refreshments, and awards are presented to teams and individuals across age categories.

To donate or register, go to: Runforthetroops5k.com. To view the Effective Student Marketing video, visit the website.

About Effective Student Marketing:
Effective Student Marketing is a digital marketing agency and a Google Partner that embraces transparency and results-oriented marketing. It integrates marketing strategies that use social media marketing, pay-per-click advertising, and content creation to help institutions of higher education engage with students, graduates and future students to achieve their student enrollment and retention goals. Andy Kelley founded the company in 2004 and he and his team have a “we’ll figure it out” philosophy that combines creativity and technology to stay on top of the latest tactics and trends in the digital marketing industry for higher education. More information about their services is available at: http://www.effectivestudentmarketing.com/

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