IT is often very complicated and can at times be stressful, and we want to convey that we can make IT very simple through our new, simple logo.
Charleston, SC (PRWEB) March 31, 2015
In an effort to strengthen its branding and convey a more powerful message to its target audience, IT managed services company Integrated Technology Services Inc. has crafted a new company logo.
Tiffiny Hladczuk, President, says the company has been considering a logo redesign for years, as its prior logo was too busy and often confused customers.
"The old logo featured a boy sitting under a palm tree and water, which we were hoping would promote calmness and send a message to customers that IT shouldn't be stressful," Hladczuk says. "Yet this message was often missed by our clients. The old logo also featured a power button and the company name. We never all really got behind the old logo and we often had a lot of comments and questions on how confusing it was; it just seemed too complicated. I think we were trying to convey too much in one image."
To design the new logo, which retains the color scheme -- electric blue, orange and black -- of the original logo, as well as the power button and the water, Hladczuk sought input from internal and external sources.
"I approached the entire ITS team as well as customers, friends, neighbors -- anyone who had a spare five minutes," she says. "After seeing many different proposals from multiple designers, everyone agreed that they enjoyed the appearance of the new logo as opposed to the old."
The new company logo also includes its acronym, ITS, with the full company name below the acronym and the company's marketing phrase: "Helping You Get There."
Hladczuk says the new logo will appear on the company website, it's business cards, social media pages and all other marketing paraphernalia, such as ITS team shirts.
"ITS will finally have continuity in its branding, which will make it much easier for new and returning customers to recognize the company and what industry they associate themselves with," Hladczuk explains. "IT is often very complicated and can at times be stressful, and we want to convey that we can make IT very simple through our new, simple logo. Everyone at the company believes this investment in our image is for the better."
About Integrated Technology Services Inc. (ITS)
Integrated Technology Services Inc. is focused on providing exceptional customer service by offering clients the best value, and the best opportunities for growing and managing their technology options. The Integrated Technology Services team is experienced, and holds several recognized industry certifications. To learn more, visit itscares.com