TVSquared's ADvantage platform provides near-real-time insights on TV campaigns to help advertisers better target customers and increase sales.
New York and Edinburgh (PRWEB) April 02, 2015
TVSquared, the most accurate, same-day television attribution platform for the measurement and improvement of high-value advertising campaigns, today announced that it was named as a 2015 Northern Tech Award “Rising Star.” The awards recognize the fastest growing and most innovative companies in Northern England and Scotland.
Organized by GP Bullhound, an international technology investment bank, the annual Northern Tech Awards celebrates the region’s most exciting and successful companies. Calum Smeaton, TVSquared’s CEO and founder, accepted the award this week at an invitation-only event, hosted by WIRED UK’s editor, David Rowan, in Leeds.
In addition to its fast growth and rapid expansion, TVSquared was selected as a “Rising Star” due to its technology, which is making waves in the $180 billion global TV advertising industry. Developed by data scientists, TVSquared’s ADvantage platform provides near-real-time insights on TV campaigns to help advertisers better target customers and increase sales. Before TVSquared, insights into campaign success or failure was often guesswork, based on inaccurate, old information. Today, TVSquared provides spot-by-spot, minute-by-minute analysis that enables advertisers to know whether their campaigns are effective on the same day they run – taking the guesswork out of ad performance and allowing advertisers to optimize campaigns upward of 25 percent.
“As a veteran entrepreneur, I have always paid attention to the Northern Tech Awards as they consistently honor the best and brightest – the companies that are greatly disrupting their industries,” said Smeaton. “The team at TVSquared is honored to be a 2015 ‘Rising Star.’ Since our start in 2012, we have grown at record pace and we have recently expanded our presence into the U.S. with offices in New York and Los Angeles. This is an exciting time for the company, with many great things ahead. Thank you to GP Bullhound and the Northern Tech Awards for this award.”
About GP Bullhound
As dealmakers in technology, GP Bullhound provides independent strategic advice on mergers and acquisitions and private placements to entrepreneurs, companies and investors. By combining a true passion for innovation with great access to global buyers and capital across Europe, US and Asia, GP Bullhound has completed transactions with many category leaders including Avito, Delivery Hero, Fjord, King.com, Pingdom, Pozitron and Spotify. The firm was founded in London in 1999 and today also has offices in San Francisco, Stockholm, Berlin and Manchester. For more information, please visit http://www.gpbullhound.com.
TVSquared is the most accurate, same-day television attribution platform in the industry. Delivering improved campaign performance for advertisers, TVSquared’s state-of-the-art analytics platform enables any brand or agency to increase ROI and proactively improve the performance of TV advertising campaigns. TVSquared delivers spot-by-spot, minute-by-minute performance analytics on an easy-to-use web portal. The company’s global customers can access their own campaign performance data from all networks delivered to them in near-real time. To learn more, visit http://www.tvsquared.com.