Just in Time for Earth Day This April, Shoosha Truly Organic’s Skincare Line Soothes and Protects Mom and Baby’s Sensitive Skin with Pure, Simple and Organic Ingredients
Toronto, ON (PRWEB) April 01, 2015 -- It all began at home in the kitchen of Shoosha Truly Organic’s founder Patricia Di Gasbarro, who was on a mission to create a line of skincare for moms and babies with pure and simple ingredients that parents could trust. Now, Shoosha Truly Organic is the only complete line of USDA Certified Food Grade Organic skincare products, meaning all products contain a minimum 95% certified organic ingredients, for babies and moms in North America.
Babies’ skin is considered to be 40% thinner than adults and of course much more sensitive, therefore when searching for skin care products to use on babies it’s important to be aware of every single ingredient listed. During the research phase of creating Shoosha, Di Gasbarro discovered that many everyday products that claim to be natural and organic are truly not, and many ‘natural’ products are really a combination of a few natural ingredients, mixed with synthetic chemical ingredients. In addition, many ingredients in natural products often contain residual herbicides and pesticides. It can all be confusing and troublesome to figure out, which is the reason Di Gasbarro created Shoosha Truly Organic.
“When we started researching ingredients to create the line, I wanted to carefully select those that were not only organic, but also as gentle and soothing as possible, especially for babies with sensitive skin issues like eczema,” explains Di Gasbarro. “We also decided to keep the ingredient list simple, easy to understand and transparent.”
Every product in Shoosha Truly Organic’s line is USDA Certified Organic and contains as few ingredients as possible, mostly consisting of nourishing natural oils and butters. Shoosha Gentlest Baby Wash & Shampoo, Replenish Baby Lotion, and Calm Baby Massage Oil is made up of ingredients that moisturize sensitive skin without stripping it of its natural oils like many washes do. Other products like the Protective Diaper Balm, Rescue Nipple Balm and Rejuvenate Stretch Mark Serum, feature ingredients that help to gently soothe and restore inflamed and irritated skin. A few key ingredients found in Shoosha Truly Organic’s line include:
Organic Calendula: Both calming and soothing, this anti-inflammatory ingredient is found throughout the line and is a fantastic aid in wound and burn healing as well as for dry, itchy, inflamed skin.
Organic Whole Leaf Fresh Pressed Aloe Vera Juice: An ingredient found in the newly reformulated Gentlest Baby Wash and Shampoo, Aloe Vera is extremely helpful for maintaining healthy skin, as well as cooling and calming sensitive skin and irritations.
Organic Avocado Oil: A rich and heavy oil full of vitamin E, protein and antioxidants all in which are great for moisturizing dry and damaged skin. This oil is also great for healing wounds, treating skin conditions and increasing the production of collagen in the skin, which is why it’s featured in the Rescue Nipple Balm.
Organic Evening Primrose Oil: This nourishing oil is rich in essential fatty acids that cannot be produced by our own bodies but are important to maintaining healthy cells. It’s found in the Diaper Balm because of its anti-inflammatory, anti-bacterial and anti-fungal properties.
Cocoa Butter: Found in our Replenish Baby Lotion, Diaper Balm and Rescue Nipple Balm, Cocoa Butter contains naturally high levels of antioxidants and Vitamin E, and provides exceptional soothing relief for inflamed skin due to Eczema and other skin irritations.
Sea Buckthorn Seed: This seed comes from a berry that is rich in Phytosterol, which both decreases inflammation and increases skin elasticity, Vitamin E, Beta-Carotene, Anti-Oxidants and Carotenoids, and is featured in the Rescue Nipple Balm.
Sunflower Oil: Rich in oleic acids, vitamins A, D and E, and beneficial amounts of lecithin and unsaturated fatty acids, sunflower oil is deeply nourishing for the skin and found in almost all of Shoosha’s products.
About Shoosha Truly Organic
Pure, organic and true, Shoosha Truly Organic is a nourishing and beautifully formulated line of skin care products created to protect, nourish and replenish babies’ skin. Shoosha is the only complete product line available for infants that is USDA organic food grade certified. Why food grade? Organic food grade standards are far higher than organic personal care standards. Shoosha believes nothing less than the purest, highest standard is good enough for you or your children. For more information, please visit http://www.ShooshaTrue.com.
Lauren Verini, ADinfinitum, +1 (212) 693-2150 Ext: 311, [email protected]
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